Improve your credit marketing strategy with our checklist of best practices.
As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.
The guide includes:
This guide contains data from our quarterly email benchmark series. To download the latest email benchmark report, click here.
Marketing infographics: looking at three main keys that can open doors to a customer-centric approach and bring greater possibilities and marketing success.
Enriching the customer data and applying analytics techniques to define the relevance of each possible communication to each customer allows the organization to schedule the most relevant communications to the entire customer base. Read more for an understanding how better engagement between the organization and customers can lead to stronger business performance.
Marketing departments are increasingly using analytics to predict and understand customer behavior, needs and preferences. But with the increase in marketing channels and number of different offers, it's more and more challenging for marketers to pick the best actiion for each customer.
This White Paper explores a more effective way of selecting the best customer actions to achieve desired results.
Optimization enhances in-bound marketing systems, processes, analytics and data you have in place today so you can fine-tune your customer contact activities to achieve maximum return on investment.
EducationDynamics provides marketing and information services to over 900 colleges and universities across the globe. They work with each educational institution to accurately target, attract and connect students to schools. EducationDynamics looked for technologies that could increase their ability to better match a student to a school.
They chose Experian Data Quality after an exhaustive search for a predictive analytics solution that combined both first- and third-party information to better determine whether individuals were suitable for their schools’ programs.
ALDO is a leader in fashion footwear and accessories, with over 1,600 stores globally. They communicate with customers via email and wanted to increase the size of their email subscriber database during the upcoming holiday season.
Read this case study to find out how ALDO used email verification to ensure the accuracy of the email address collected at point of sale without interrupting or slowing the checkout process for shoppers.
The customer’s path to purchase will continue to grow in complexity; cross-, multi-, and omni-channel shopping is here to stay. People today use multiple devices for researching, purchasing, and returning products, and because they engage with businesses in a non-linear manner, they also expect their experiences to be consistent, no matter the channel.
This white paper will detail how to manage data quality when dealing in multichannel environments, and how we can help you make a great multichannel experience a reality.
Your prospect database is one marketing tool—but it could be so much more. Experian’s Prospect Navigator gives you direct access to accurate real-time data and the analytics tools you need to better manage your credit-based marketing campaigns. Even more, Prospect Navigator helps you create highly segmented campaign strategies to identify the right customers, lowering your acquisition costs and improving ROI.
Email is one of the most effective channels for driving leads and revenue. But phishing attacks have the power to bring even the most sophisticated email marketing program to its knees, destroying brand trust, customer loyalty and marketing effectiveness.
Marketers own the email channel. They have a responsibility to help protect it, yet it is hard to know how to collaborate with security.
That is why we're sharing tips for how to build this relationship in our webinar.
View now to learn:
Key findings include:
In this report's spotlight on section, we examine mobile text message campaigns and their performance over the past 5 months. Download the report to learn more about how consumers are interacting with mobile.
As marketers, we often find ourselves latching to fragmented pieces of our customer’s journey – an open here, a purchase there, a tweet there. Without a way to combine those touch points into a single and complete view of the customer’s identity, though, marketers can’t begin to craft truly seamless and contextual experiences. Understanding behavior, motivation and needs down to the individual is core to the success of any cross-channel marketing strategy, and it relies on that full picture of identity, the customer’s “DNA.”
View this webcast to learn:
The Australia-based not-for-profit organization Movember needed to scale their e-newsletter marketing efforts to reach global markets with localized and country-specific messages. By partnering with Experian Marketing Services, they were able to develop centrally-controlled templates to send 460 personalized e-newsletters in one year, a 300% increase from the year prior, reaching a 10% higher open rate than the industry average.
Bass Pro Shops, a retailer for hunting, fishing, camping and other outdoor recreation merchandise, needed a way to intelligently interact with lapsed email subscribers in order to win back their business. To distinguish between truly inactive email addresses and subscribers who were simply not interacting with the brand, Bass Pro joined Experian Marketing Services' Email Insights cooperative, a service that helps marketers discover deeper customer insights from participating members. By overlaying global email activity data onto its current customer files, Bass Pro could maintain its positive sender reputation by avoiding truly inactive email addresses.
Watch this Experian Marketing Services webcast for an in-depth look into email testing strategies for your own marketing team. While competitive insights and benchmarks are invaluable resources, your customers have a unique set of needs. Learn why testing is important for your own email benchmark.
This infographic breaks down the type of device used by a multi-channel consumer when emailing, visiting websites, engage in social networking, and watch videos in a typical week.
Email, while a tried-and-true marketing method, isn’t a complete marketing strategy. In this ultimate playbook, you’ll discover new ways to integrate mobile, social, display and TV advertising into your current email program.
Download the eBook now to learn:
Insights from more than 1,000 marketers worldwide
The 2015 Digital Marketer Report provides trends, benchmarks, best practice examples and insights from our expert analysts on topics such as:
The 2016 Digital Marketer Report covers the top challenges and priorities of marketers today, with a special focus on what we heard from executive-level marketers at enterprise companies. The research includes insights from more than 1,100 marketers around the world, plus Experian Marketing Services’ expert analysts.
The Relevancy Group’s annual assessment of email marketing service providers has been released for 2016, and Experian Marketing Services took the top spot in the report among all vendors, coming out as both the largest ESP and #1 in the Leader’s Ring.
Our top placement can be attributed to a number of positives, including:
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