Case Study
Published June 3, 2025
Advanced Analytics & Modeling Credit Decisioning Marketing
The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.
Key insights include:
- 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
- 67% improvement in credit decisioning efficiency
- 20% reduction in default costs through better risk modeling
- 5% annual growth in application volume without added headcount
Click the button below to view the study
View now
Tip Sheet
Smarter growth starts here: a new-year, new-strategy checklist for credit marketers
A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.
You’ll discover how to:
- Master the new prospecting formula
- Use data to drive personalization
- Create cohesive messaging across channels
Webinar
Refine Your Risk Decisions: Using Decision Trees to Drive Performance
Improve your credit risk decisions with advanced approaches to validating and optimizing decision trees. Learn how stronger models drive smarter, more consistent outcomes across your portfolio.
- Enhance model accuracy
- Strengthen underwriting and collections
- Improve decision speed and consistency
- Align data science and risk teams
Case Study
Unlocking member insights with alternative data
Every lending decision you make relies on data, but what if that data only tells part of the story? Download our use case to meet two borrowers, Claudia and John, and discover how alternative data can help you:
- Reveal hidden financial stability in members.
- Identify early warning signs of risk.
- Enable more accurate and inclusive lending decisions.
- Drive stronger member relationships.
Tip Sheet
Understanding Every Member with Alternative Data
Credit unions exist to serve all members of their communities. Yet millions of financially responsible individuals remain invisible to conventional scoring. Download our alternative data guide to discover:
- The strategic advantages of alternative credit data
- The future of inclusive lending
- Why you should partner with us