Embedded infrastructure for safe and scalable AI across the analytics and decision lifecycle

Regulated institutions can’t deploy AI they can’t defend. Experian Ascend Platform is built to withstand scrutiny and deliver trusted, consistent and
audit-ready AI-driven results. AI agents safely interact with Ascend Platform through Experian Agent Operating System™. This foundation orchestrates how AI agents operate across workflows with controls, auditability and built-in human oversight.

Governed

Stops unauthorized users and LLMs from accessing information and workflows and ensures authorized access occurs within preset guardrails. 

Auditable

Decisions are tracked with justification evidence, and all requests passed through the platform are documented in a proof of record.

Human oversight

Agents automate workflows, but users retain the role of validating outcomes and reviewing high impact decisions.

Platform capabilities

The Experian Ascend Platform™ is a category leader amongst advanced analytics solutions built to seamlessly connect analytics, modeling, governance and decisioning workflows. Empower your team with a modular solution that unlocks more decision intelligence and strengthens your team’s efficiency and performance safely.

Business intelligence

Business intelligence

Analytical sandbox

Unlock analytics excellence across teams through industry insights and data visualization.

AI-powered modeling assistant

Access Experian expertise on your desktop. GenAI support accelerates code creation, data selection and time to value through a natural language interface.

Monitor model performance

Track model health to adjust strategies and improve outcomes.

Custom analytics and expert guidance

Leverage a fully integrated suite of artificial intelligence and machine learning-powered custom analytics solutions designed to empower lenders.

Feature and model development

Feature and model development

Unlock analytics excellence

Get innovation, intelligence and integration built on a strong analytical foundation. 

Build, train and test predictive models

Accelerate model velocity with point-and-click tools and integrated data for data analysis, data validation and advanced model building.

Fraud detection sandbox

Discover new fraud signals, create and validate features, and build, test and deploy new models in days rather than months.

Enhance attribute management

Access robust data sets and a calculation engine to quickly develop, deploy and manage attributes.

Model ops and production

Model ops and production

Deploy and monitor models

Easily deploy models to production whenever you need, maintaining more accurate and performant models with less work

Automated decisioning

Automate decisions by leveraging AI-optimized strategies, built with state-of-the-art analytics, data and logic to trigger human reviews.

Optimization tool

Maximize your business goals across the entire customer lifecycle with our optimization software.

Model governance

Create a comprehensive model inventory complete with standardized workflows across MRM teams, regulatory-aligned documentation and auditable change logs.

Independent user controls

Role-based access to strategy management ensuring only authorized users can perform business-critical tasks.

Consumer lifecycle application

Consumer lifecycle application

Marketing engine

Empower your marketing teams with the freshest data and assets combined with the ability to create and manage custom audiences to deploy strategic campaigns.

Identity resolution

Create and maintain a customer-specific persistent identity that can be used to link existing relationships and interactions.

Manage portfolio risk

Manage your portfolio risk and identify opportunities through a self-service portal for on-demand access to the freshest account data.

Improve customer decisions

Create a holistic view of each customer to make smarter account-level decisions, increase customer loyalty, improve collections activities and better manage risk.

End-to-end decision strategy design

Build and run simulations on explainable decision strategies using data, models and policy rules to improve performance over time.

Decision intelligence at scale

Orchestrate the components of a decision flow — data sources, models and third-party systems — through a single API that adapts to your evolving needs.

Research-backed results that drive business

Experian commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining the potential return on investment of Experian Ascend Platform. Research shows the platform delivers valuable insights, greater operational efficiency and improved performance.

183%

Return on investment

$13.3M

Net present value

12-month

Payback

Unlock new opportunities with AI-powered insights

Safely say yes to more borrowers with more consistency while reducing risk.
Increase automation to reduce friction across workstreams and manual reviews.
Stay ahead of shifting markets or unlock new opportunities with deeper insights from our proprietary data.
Don’t just mitigate fraud—avoid it with early detection through multilayered strategies and better data.
Gain speed to market by leveraging unparalleled data, in-demand developer tools and a streamlined model deployment system.
Access extensive, traceable data to power AI-driven analytics.
Everything you need to scale workflows safely including regulatory-grade data, agent guardrails and human oversight protocols.
Revenue-growth Efficient-decisioning Market-expansion Fraud-prevention Faster-deployment AI ready data Transparency

Awards and recognition

Insights and in the news

Frequently asked questions

No. Experian Ascend Platform offers modular components that clients can choose from to meet their business needs. Whether your priorities are data analytics or model governance, the platform lets you choose.

Analytics and risk teams that work across multiple solutions that don’t integrate. They commonly see that data and insights are often hard to reconcile while manual workflows cost the business unnecessary time and money. 

Clients can upload their own data and access Experian data on the platform.

Get started with Experian Ascend Platform

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