Sophisticated mathematical optimization software
Experian® Optimize (formerly Marketswitch Optimization®) is a mathematical optimization software solution that helps you maximize your business goals across the entire customer life cycle. Our optimization software evaluates competing business goals, operational constraints, contact protocols and individual customer needs and preferences, and calculates the impact of every possible decision — leaving you with the best combination of actions to take to maximize performance and stay within your constraints.
Calculate the impact of every single possible decision on every single customer.
Lift performance by up to 30 percent against even very sophisticated techniques.
Determine the optimal decisions and strategy based on your overall business goal and multiple constraints.
Experian Optimize transforms complex data into the insights you need to enhance your decisioning strategies.
Improve decisions across the entire customer life cycle
Learn how leveraging automation can optimize the customer experience and reduce operational risk.
Explore how businesses are using AI to power their decisioning strategies.