Customer engagement is no longer a nice to have, it’s a must

54%

will leave their bank in the next year, costing institutions millions.

Retail Bank Customer Satisfaction Holds Steady But Trust Declines, J.D. Power Finds, 2024

79%

of consumers would be more likely to stay with their bank/credit union if it offered credit tools.

Experian internal consumer study, July 2025

$125 M

is how much it costs to replace just 5% of customers.

Experian internal analysis, July 2024

Leverage our tools to build stronger relationships

Target customers and help increase profitability

By having a full view of your customers’ account activity and behavior, you find and reach the right people — whether you’re offering a loan or a financial product to consumers or businesses. Maximize opportunities for cross-selling and upselling to increase long-term value.

Keep customers engaged

Stay connected with your customers. Our tools — like credit alerts and identity protection — help to keep your customers informed and engaged, building trust, stronger relationships and new opportunities for monetization.

Act quickly and confidently

Stay one step ahead by tracking real-time changes in your customers’ financial behavior. If a customer starts shopping for a new loan or their credit score changes, you’ll know right away and can reach out with a personalized offer or message.

How we can help

Leverage precise insights while providing a better customer experience, ultimately driving your acquisition, retention and engagement efforts. Use differentiated data, attributes, scores and models to drive growth when it matters most, reducing risk and retaining your best customers.

Team looking at laptop

Account and portfolio management

Maintain portfolio stability and drive account profitability.

Going over details network

Credit education programs and resources

Empower your customers with credit education services that can help them take control of their personal or business finances.

Team meeting collaboration

Financial wellness tools for customers

Build compelling financial wellness offerings to help increase revenue and empower your customers.

successful-partnership

Identity protection tools for customers

Leverage a comprehensive suite of proactive solutions including identity theft and resolution tools to help your customers protect themselves while increasing engagement.

Office hallway

Marketing measurement and attribution

Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors and earn their loyalty.

Customer engagement = your growth engine

Use our data, attributes, scores and models to drive insights that deepen relationships and unlock new revenue streams.

74%

of Americans think their current financial situation would improve if they had access to financial wellness tools.

Experian data, consumer study, July 2025

25%

average post-alert login rate compared to industry average of 2.6%.

Experian internal email performance data and Mailchimp Industry Benchmark Data, Sept 2024

96%

decrease in fraud events seen by subscribers who implemented actions using Identity Health Score.*

*The Identity Health Score is different from a credit score and has no impact on a user’s credit score.

Insights

Blog post

How to deliver data-driven customer experiences

Discover how you can use data to personalize the customer journey.
Tip sheet

Three ways to drive responsible growth

Learn how you can make the most of your marketing spend to drive profits and seize new opportunities.
White paper

Embracing consumerism: Driving customer engagement in the healthcare financial journey

Learn how providers can improve the customer experience and their bottom line with data and analytics.
White paper

Patient engagement

Engage patients with self-service tools for greater efficiency and advantages.
Blog

Four segmentation methods and when to use them in marketing

Identify your target audience, speak to their needs and deliver the right message at the right moment.

Take customer engagement and retention to the next level

We’re here to help. If you’d like to learn more about our solutions, please fill out the form below.

We are unable to address personal credit report and/or membership inquiries via this business form. Visit Experian.com/help or call 888-397-3742 for consumer assistance.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.