2025 Vision Awards Winners

Figure’s submission highlighted how it has transformed consumer lending outreach with an AI-driven targeting engine powered by over 90 machine learning models and more than 5,000 features. By combining Experian’s prescreen data with proprietary behavioral insights, the company delivers highly precise, cost-efficient firm offers of credit that have positioned it among the top three home equity line of credit lenders in the U.S. This not only optimizes customer acquisition costs but also enables scalable, compliant growth. *

Members First Credit Union is dedicated to supporting underserved communities in Michigan through inclusive lending and community-driven programs. Members First Credit Union reported that its tailored programs helped thousands of members obtain access to fair and affordable credit last year. The credit union also revealed that it partnered with 166 organizations, volunteered over 2,000 hours, and contributed nearly $230,000 to local causes in 2024.* 

PREMIER Bankcard is investing heavily in its ability to fulfill its mission of serving the underserved. From modernizing its technology to reimagining its product offerings, the company has gone on all in on solving real problems for real people.

PREMIER has served over 30 million customers since its inception, prioritizing both first time and second chance credit. That said, its commitment to positively impacting the lives of others goes beyond the business. Alongside its founder, Denny Sanford, and its sister company, First PREMIER Bank, they’ve given back over $4 billion dollars to charitable causes.*