The Resilient American Gen Zer

Read the latest State of Fintech Report to see strategy playbook fintechs are implementing in 2026 and beyond. Key insights include:

• How fintech leaders are balancing growth, fraud risk and portfolio performance
• Why data strategy is becoming a competitive advantage in credit decisioning
• How identity, credit and behavioral signals are enabling smarter lifecycle decisions
• Practical actions fintech organizations can take to grow with confidence in 2026

Discover how Ascend Marketing helps marketers activate smarter campaigns with fresh credit data, including:

• Improving audience targeting with continuously refreshed credit data 
• Building, optimizing and activating campaigns in one connected workflow 
• Enhancing campaign performance with better insight 

Understand the economic and consumer trends shaping today's lending environment.

• U.S. economic outlook and market conditions
• Consumer credit demand and financial stress trends
• Lending performance across major credit products
• Key indicators to inform lending and portfolio strategies

By the time your campaign launches, the data behind it is already outdated. The result? Missed opportunities, wasted spend and underperforming campaigns.

In this white paper, you’ll learn how to:

• Identify where delays are impacting your campaign performance
• Evaluate time-to-decision and execution gaps
• Connect data, modeling and activation more effectively