Webinar
Published January 23, 2026
Credit Decisioning Customer Management Marketing
The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.
In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:
- Smarter acquisition
- Stronger customer retention
- More proactive growth
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Webinar
Unlocking alternative data for smarter fintech decisions
Join Ashley Knight, Experian’s SVP of Product Management, and Haiyan Huang, Prosper’s Chief Credit Officer, to discover how:
- Alternative finance data is redefining how to verify and connect identities.
- Email and phone intelligence is unlocking new levels of precision in credit marketing.
- Open banking insights are becoming increasingly critical for financial inclusion and mitigating risk.
Tip Sheet
Smarter growth starts here: a new-year, new-strategy checklist for credit marketers
A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.
You’ll discover how to:
- Master the new prospecting formula
- Use data to drive personalization
- Create cohesive messaging across channels
Webinar
Refine Your Risk Decisions: Using Decision Trees to Drive Performance
Improve your credit risk decisions with advanced approaches to validating and optimizing decision trees. Learn how stronger models drive smarter, more consistent outcomes across your portfolio.
- Enhance model accuracy
- Strengthen underwriting and collections
- Improve decision speed and consistency
- Align data science and risk teams
Case Study
Unlocking member insights with alternative data
Every lending decision you make relies on data, but what if that data only tells part of the story? Download our use case to meet two borrowers, Claudia and John, and discover how alternative data can help you:
- Reveal hidden financial stability in members.
- Identify early warning signs of risk.
- Enable more accurate and inclusive lending decisions.
- Drive stronger member relationships.