Experian's guide to navigating the prospecting landscape

Experts from Experian, Micronotes, and Premier America Credit Union explore how credit unions can reach the right prospects at the right time to drive measurable loan and member growth.

Get ahead of the 2026 holiday shopping season with our expert prep guide. Discover proven strategies, marketing tips, and consumer insights to maximize loyalty and retention efforts, boost customer engagement, and ensure you are top of wallet.

This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.

Key Takeaways:

• $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
• Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
• Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
• Digital Advantage: Compete with fintechs by streamlining approvals and closings.

Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
• A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
• An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.