How to Prep for the Holiday Shopping Season 2026

Understand how first-party fraud is changing across financial institutions and what it means for your organization. Learn from Experian experts using industry benchmark data. 

• Explore year-over-year first-party fraud trends 
• Compare fraud rates across banks, credit unions and fintechs 
• Learn practical strategies to benchmark and strengthen fraud prevention 

Discover how Ascend Marketing helps marketers activate smarter campaigns with fresh credit data, including:

• Improving audience targeting with continuously refreshed credit data 
• Building, optimizing and activating campaigns in one connected workflow 
• Enhancing campaign performance with better insight 

Discover where leading institutions are taking decisioning:

• Explores why intelligent decisioning is becoming a competitive advantage for financial institutions.
• Examines research on AI, data, governance and decision intelligence.
• Highlights common modernization challenges and practical strategies for improving decision outcomes.

Discover how lenders can strengthen prime portfolio performance by combining traditional credit risk strategies with first-party fraud analytics to identify hidden risk and improve early payment default detection.

Key insights:

• Traditional credit scores measure ability to repay but may not identify consumers with no intent to repay. 
• First-party fraud models can uncover hidden early payment default risk within prime portfolios and improve risk segmentation. 
• Research shows measurable lift in early delinquency detection and ROI when fraud analytics complement credit scoring.