How to Prep for the Holiday Shopping Season 2026

Despite tariff headwinds in 2025, the U.S. economy exceeded expectations and is positioned for continued growth. Improving credit dynamics point to a stronger lending environment in 2026.

• Solid economic momentum heading into the new year
• Improving lending standards and rising credit demand
• Stable delinquency trends support healthier credit conditions

A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.

You’ll discover how to:

• Master the new prospecting formula
• Use data to drive personalization
• Create cohesive messaging across channels

White paper about income and credit trends – across gender, household dynamics, ethnicities and generational shifts. These new findings explain why closing the credit gaps is a strategic priority for lenders.

Download the white paper to learn about changing demographics across gender, household dynamics, ethnicities and generational shifts.

Learn how pivoting your approach and product offerings may help you broaden your customer base to become leaders in inclusive finance

Consumers expect e-commerce experiences to be seamless and secure but, as fraud threats evolve, merchants are struggling to keep pace — and consumers are losing trust in merchants. Drawing on this year’s U.S. identity and fraud insights, this report explores the key factors contributing to the e-commerce trust gap. 

You’ll learn:

• What’s driving consumer concerns in e-commerce.
• Consumers’ preferred security methods for seamless, safe transactions
• Actionable recommendations to enhance merchants’ fraud stacks