Prescreen to Prosper: Data-Driven Prospecting that Delivers for Credit Unions

A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.

You’ll discover how to:

• Master the new prospecting formula
• Use data to drive personalization
• Create cohesive messaging across channels

White paper about income and credit trends – across gender, household dynamics, ethnicities and generational shifts. These new findings explain why closing the credit gaps is a strategic priority for lenders.

Download the white paper to learn about changing demographics across gender, household dynamics, ethnicities and generational shifts.

Learn how pivoting your approach and product offerings may help you broaden your customer base to become leaders in inclusive finance

Improve your credit risk decisions with advanced approaches to validating and optimizing decision trees. Learn how stronger models drive smarter, more consistent outcomes across your portfolio.

• Enhance model accuracy
• Strengthen underwriting and collections
• Improve decision speed and consistency
• Align data science and risk teams

Every lending decision you make relies on data, but what if that data only tells part of the story? Download our use case to meet two borrowers, Claudia and John, and discover how alternative data can help you:

• Reveal hidden financial stability in members.
• Identify early warning signs of risk.
• Enable more accurate and inclusive lending decisions.
• Drive stronger member relationships.