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Published March 12, 2025
Credit Decisioning Marketing
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
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Case Study
Leveraging cash flow data across diverse borrowers
Our use cases share real-world examples of how cash flow insights help grow portfolios responsibly while expanding credit access. Explore scenarios across borrower types, including:
- Gig workers and freelancers with fluctuating income
- Small business owners with nontraditional cash flow patterns
- Thin-file and new-to-credit consumers lacking traditional credit history
- Subprime borrowers demonstrating positive financial behavior
Report
The Future of Underwriting: A Vision for 2030
Experian surveyed product, fraud and credit risk leaders across 10 countries to understand where underwriting is headed. The takeaway is clear: it’s evolving to be frictionless, embedded and nearly instant.
In this report, you’ll discover:
- How credit underwriting is expected to evolve by 2030
- The primary forces driving these changes
- Key takeaways to help your business lead into the next decade
Webinar
The Future of Underwriting: Rethink, Rebuild, Redefine
Discover the transformative trends reshaping the future of underwriting, from agentic AI to alternative credit data.
A few spoilers:
- 80% of leaders will leverage alternative data vs. traditional data by 2030.
- 62% see fraud prevention as one of the key reasons for alternative data adoption
- More than 61% anticipate that scoring, decisioning and data collection will be outsourced by 2030.
Infographic
Credit decisioning journey
Financial institutions face several challenges during the credit decisioning process, such as poor data quality, scalability issues, data fragmentation, and high maintenance costs. Experian can help lending institutions enhance their credit decisioning journey at every step, through:
- Model development
- Model deployment
- Decisioning
- Fraud analysis
Discover how your organization can take your credit decisioning journey to the next level with the Experian Ascend Platform™.