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Published March 12, 2025
Credit Decisioning Marketing
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
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Report
The Evolving Challenge of Regulatory Compliance in Model Risk Management
As regulations continue to change, financial institutions must establish robust risk management practices and adopt technology that matches the scale and speed of compliance requirements.
Key priorities include:
- Strengthening model governance and transparency
- Enhancing explainability and responsible AI integration
- Reducing compliance burden through seamless automation
- Ensuring consistency across model validation and approval processes
Read our full report to learn more about the growing importance of monitoring, transparency, and automation in model risk management.
eBook
Experian's guide to navigating the prospecting landscape
To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.
Read our e-book to discover:
- Key market trends: Understand why your current prospecting strategy needs to be refined.
- Strategic channels: Explore the most effective methods to locate and engage ideal customers.
- New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.
White Paper
Unlocking the Equity Era: Why 2025 is the Year of the HELOC
This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
- $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
- Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
- Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
- Digital Advantage: Compete with fintechs by streamlining approvals and closings.
Webinar
Innovation for Changing Market Dynamics Webinar
Join our speakers Ankit Sinha and Erin Haselkorn to discover how Experian’s AI solutions help financial institutions accelerate the modeling lifecycle, integrate efficient feature deployment, and achieve regulatory compliance.
Learn from our experts about:
- New automation in model building and deployment
- Model governance and compliance
- Innovative ways to leverage data throughout the customer lifecycle