Video
Published March 12, 2025
Credit Decisioning Marketing
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
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Infographic
Credit decisioning journey
Financial institutions face several challenges during the credit decisioning process, such as poor data quality, scalability issues, data fragmentation, and high maintenance costs. Experian can help lending institutions enhance their credit decisioning journey at every step, through:
- Model development
- Model deployment
- Decisioning
- Fraud analysis
Discover how your organization can take your credit decisioning journey to the next level with the Experian Ascend Platform™.
Infographic
Growing your portfolio with cashflow insights
Millions of U.S. households remain unbanked, yet many possess the ability to borrow responsibly. Read our infographic to learn how you can leverage real-time cashflow data to:
- Reach consumers with little or no credit history.
- Tailor products to real financial behaviors.
- Make faster, more confident decisions.
- Improve access to credit and enhance portfolio performance.
Webinar
Model Risk Management for Regulatory Excellence
Financial institutions face numerous challenges when complying with model risk management regulations. Watch our Model Risk Management for Regulatory Excellence webinar and discover more from our experts Ankit Sinha and Masood Akhtar on how to:
- Automate documentation processes
- Reduce regulatory risk
- Speed up time-to-market
- Monitor for performance