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      Video

      Optimize your prescreen strategy and improve your response rates to maximize revenue

      Published March 12, 2025

      Credit Decisioning Marketing
      Optimize your prescreen strategy and improve your response rates to maximize revenue

      Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.

      With access to Experian’s historical data, financial institutions can:

      • Identify the consumers who meet their credit criteria 
      • Increase the likelihood of positive responses to their offers 
      • Get the most ROI out of their marketing campaigns while staying within budget

      By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.

      Click the button below to watch now

      Watch now

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