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Published March 12, 2025
Credit Decisioning MarketingReaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
Managing credit limits effectively can help financial institutions maintain a healthy, profitable credit card portfolio. Proactively increasing credit limits can enhance your ability to provide excellent customer satisfaction and drive higher revenue.
Lenders can strategically implement proactive credit limit increases to:
Proactive credit limit increases give customers access to more credit, which can positively impact their financial health and help you drive business growth.
In an era of economic uncertainty, resilience can seem out of reach, but Gen Z is flipping the script. Watch this webinar to explore:
As published on the Business Information blog in a post titled Fintechs Transforming Financing and Growth - the fintech industry has grown by 140% since 2018, with North America leading at 34% of global market share. This video recaps some of our research including:
Check out the full report to see how these trends could impact your strategy!
Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.
Gen Z fast facts:
They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.
Source: Statista, McKinsey & Company.