Webinar
In collaboration with the Consumer Bankers Association
Published September 17, 2024
Banks Marketing Customer Management
Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.
Learn about:
- How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
- What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques
Watch On-Demand
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Jeff Price
Commercial Solutions Consultant
Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.
Chad Downey
Commercial Solutions Consultant
Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.
Infographic
183% ROI and 12-Month Payback
Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.
Key insights include:
- 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
- A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
- An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.
Case Study
The Total Economic Impact™ of Experian Ascend Platform
The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.
Key insights include:
- 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
- 67% improvement in credit decisioning efficiency
- 20% reduction in default costs through better risk modeling
- 5% annual growth in application volume without added headcount
White Paper
GenAI in finance: a formula for growth and profitability
GenAI isn’t just changing the financial services industry; it’s redefining it. When faced with industry challenges and economic uncertainty, leading financial institutions strategically leverage GenAI to drive business growth and profitability.
Experian’s latest innovation, Experian Assistant, is empowering financial institutions stay ahead of the competition while driving strong business results.
Experian Assistant enables organizations to:
- Enhance operational efficiency
- Reduce costs
- Improve customer experience
Download our latest white paper to unlock insights into how you can improve internal productivity, serve your customers more effectively and generate revenue.
eBook
Proactive Credit Limit Management: Winning Strategies for Financial Institutions
Managing credit limits effectively can help financial institutions maintain a healthy, profitable credit card portfolio. Proactively increasing credit limits can enhance your ability to provide excellent customer satisfaction and drive higher revenue.
Lenders can strategically implement proactive credit limit increases to:
- Increase interchange income
- Generate additional interest income
- Enhance wallet share
- Reduce customer attrition
- Improve customer experience
Proactive credit limit increases give customers access to more credit, which can positively impact their financial health and help you drive business growth.