Webinar
In collaboration with the Consumer Bankers Association
Published September 17, 2024
Banks Marketing Customer Management
Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.
Learn about:
- How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
- What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques
Watch On-Demand
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Jeff Price
Commercial Solutions Consultant
Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.
Chad Downey
Commercial Solutions Consultant
Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.
Infographic
What traditional models miss about today's borrowers
Relying solely on traditional credit scores can leave you with a limited view into consumers’ financial stability.
See how integrating alternative data can help you:
- Identify more qualified borrowers
- Spot potential risks
- Strengthen portfolio performance
Infographic
Make better, data-driven decisions with loan loss analysis
Loan loss analysis is an effective way for lending institutions to drive smarter business decisions by identifying loans that have been lost, where they’ve been booked, their key characteristics, and how they’ve performed.
With loan loss analysis, you can gain visibility into:
- What type of financial institution did that applicant book with (bank, credit union, finance company, etc.)?
- What was the average loan amount, and were others offering more or less?
- What was the estimated interest rate, and how did it compare to yours?
- What was the loan term length?
- What was the average risk score?
Accessing this information can help your organization validate your lending policies or find out where you can make adjustments to remain competitive in the market and win more business.
Video
Retain and reward your best customers
Learn how Experian's Retention Triggers can alert you when your customers shop for new credit or improve their credit standing.
By leveraging this solution, you can then:
- Make the right offer at the right time
- Prevent attrition
- Increase customer lifetime value
