Webinar
In collaboration with the Consumer Bankers Association
Published September 17, 2024
Banks Marketing Customer Management
Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.
Learn about:
- How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
- What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques
Watch On-Demand
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Price
Commercial Solutions Consultant
Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.
Chad Downey
Commercial Solutions Consultant
Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.
Video
Optimize your prescreen strategy and improve your response rates to maximize revenue
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
Report
Global Insights 2025 Predictions
Key themes and emerging trends shaping financial services in 2025, using research and insight from leading industry analysts. Themes include:
- Fraud evolution driven by AI
- AI will play a transformative role in banking
- Emergence of RegTech
- Convergence of risk management
Case Study
How a Top Bank Stops Sophisticated Fraud with Behavioral Analytics
A top bank struggled to efficiently stop evolving fraud attacks. Fraudsters incurred unnecessary expenses as they worked downstream in the bank’s onboarding flow, with some even beating the bank’s defense’s entirely. After implementing behavioral analytics, the bank was able to detect attacks 4x faster and stop sophisticated attacks that their other tools couldn’t.
Key Results:
- 4x faster fraud detection resulting in a 30% reduction in digital onboarding costs
- Effective detection of modern attack strategies that bypassed other fraud mitigation tools
- 40% of manually approved fraud cases identified as risky by NeuroID