Webinar
In collaboration with the Consumer Bankers Association
Published September 17, 2024
Banks Marketing Customer Management
Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.
Learn about:
- How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
- What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques
Watch On-Demand
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Jeff Price
Commercial Solutions Consultant
Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.
Chad Downey
Commercial Solutions Consultant
Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.
Report
The imposter in the session: The power of one
See how a single attacker leveraged fraud ring tactics to compromise over 50 accounts in under 30 days—and how to detect and stop solo account takeover attacks at scale.
Key insights:
- Lone fraudsters can replicate fraud ring tactics using playbooks, tools and stolen credentials
- A single device can target dozens of accounts rapidly with consistent, repeatable actions
- Behavioral, device and location signals help distinguish imposters from legitimate users
- Stopping high-risk devices early prevents attacks from scaling across multiple accounts
Report
The imposter in the session: The hub and the hive
Uncover a coordinated account takeover fraud ring in action and learn how it was stopped using behavioral, device and network intelligence.
Key insights:
- Fraud rings operate with structured roles to efficiently execute account takeover attacks
- Compromised accounts can be connected across devices, revealing coordinated activity
- Behavioral, device and network intelligence expose fraud signals traditional tools miss
- Stopping ATO requires identifying and dismantling the full fraud ring, not just individual logins
Webinar
Understanding the Consumer: Trends in Financial Behavior and Spending Patterns
Gain a clearer view of how consumers earn, spend, and manage their money in today’s evolving economic landscape. In this webinar, Experian experts break down the financial behaviors shaping demand, risk, and growth—using macroeconomic trends, credit data, and transaction-level cash flow insights.
- Key trends in spending, income stability, and cash flow
- What credit and cash flow signals reveal about your customers
- How to apply these insights to marketing, risk, and growth strategies
Tip Sheet
Protect Wallet Share and Lifetime Value
Your most valuable customers don’t announce their departure. By the time balances decline or activity slows, competitors have already captured share of wallet.
Download our strategic snapshot to learn how your institution can identify behavioral shifts early, respond confidently and accelerate high-value customers forward.
Did you know?
- Customers typically hold less than 50% of their deposits or loans with a single institution.
- Selling to an existing customer can be up to 10x more successful than acquiring a new one.
- A 5% increase in customer retention can boost profits by 25% to 95%.