White Paper
Published July 1, 2025
Housing Advanced Analytics & Modeling Data Sources Marketing
This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
- $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
- Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
- Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
- Digital Advantage: Compete with fintechs by streamlining approvals and closings.
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Report
2027 State of the U.S. Housing Market Report
The U.S. housing market may begin to thaw in 2027, but improvement won't be universal. Changing affordability, borrower readiness, household finances and property-level costs will shape where opportunity emerges and who is positioned to act.
Experian's 2027 State of the U.S. Housing Market Report takes a closer look at the consumer, financial, and market signals behind these shifts, helping lenders look beyond national averages to understand where housing opportunity may be emerging, for whom, and under what conditions.
Inside the report
Explore the trends and data shaping the 2027 housing market, including:
- Mortgage demand and borrower readiness
- The true cost of homeownership
- Regional market conditions
- Household financial resilience
- Home equity and lending opportunity
- Renter sentiment and future demand
- Economic and consumer trends
Webinar
AI in Lending: From Experimentation to Execution
Explore research on what financial institutions need to move AI initiatives forward responsibly.
- Understand the data and governance barriers slowing AI adoption
- See where lenders are investing to strengthen AI foundations
- Learn why data lineage, explainability and trust matter for scale
- Explore how connected intelligence can support modern lending
Webinar
Reducing Mortgage Friction: How Income & Employment Verification is Evolving in 2026
In today’s competitive mortgage market, lenders are challenged to reduce origination costs, improve operational efficiency, and create a better borrower experience. This webinar explores how the Experian Verify Preview Report gives lenders visibility into employment and income record availability before ordering a full Verification of Income and Employment (VOIE) report. By providing transparency upfront, lenders can reduce unnecessary verification expenses, improve operational efficiency, and make more informed sourcing decisions.
What we’ll cover:
- How to determine record availability before ordering a full income and employment verification report
- Strategies for reducing unnecessary verification spending while improving operational efficiency
- Ways to improve borrower experience, accelerate loan processing, and reduce lender workload through smarter verification workflows
- How verification innovation supports broader mortgage automation and data-driven decisioning initiatives
Webinar
Experian Mortgage Loan Performance Dataset + Snowflake Cortex
See how Experian’s Mortgage Loan Performance dataset on Snowflake helps teams quickly turn complex questions about mortgage portfolios into actionable insights. Explore how natural-language queries and ready-to-run analytics can support market sizing, credit risk, prepayment, escrow risk, and portfolio strategy.