White Paper
Published July 1, 2025
Housing Advanced Analytics & Modeling Data Sources Marketing
This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
- $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
- Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
- Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
- Digital Advantage: Compete with fintechs by streamlining approvals and closings.
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White Paper
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By the time your campaign launches, the data behind it is already outdated. The result? Missed opportunities, wasted spend and underperforming campaigns.
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Tip Sheet
Protect Wallet Share and Lifetime Value
Your most valuable customers don’t announce their departure. By the time balances decline or activity slows, competitors have already captured share of wallet.
Download our strategic snapshot to learn how your institution can identify behavioral shifts early, respond confidently and accelerate high-value customers forward.
Did you know?
- Customers typically hold less than 50% of their deposits or loans with a single institution.
- Selling to an existing customer can be up to 10x more successful than acquiring a new one.
- A 5% increase in customer retention can boost profits by 25% to 95%.