White Paper
Published July 1, 2025
Mortgage Advanced Analytics & Modeling Data Sources Marketing
This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
- $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
- Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
- Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
- Digital Advantage: Compete with fintechs by streamlining approvals and closings.
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Webinar
Beyond Acquisition: How Data-Driven Account Management Powers Long-Term Value
Winning new customers is challenging but retaining them and growing their value is even harder.
In this exclusive webinar, America First Credit Union’s Kymrie Turner sits down with Experian’s Mark Soffietti to explore how leading institutions can leverage differentiated data to drive long-term customer value.
You’ll learn about:
- Five key challenges financial institutions face in account management and customer retention
- Risk-focused actions to help protect your institution and your customers
- How America First Credit Union approaches portfolio segmentation, forecasting, and credit limit optimization to strengthen member relationships
White Paper
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- Improve inquiry-to-close conversion
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- Deepen engagement and drive sustainable growth
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Global Insights 2026: Predictions for Credit and Fraud Risk
Global Insights 2026 explores how financial institutions are shifting from rapid AI adoption to accountable, connected intelligence. As fraud grows more sophisticated and risk functions converge, success depends on governed data, orchestrated ecosystems, and explainable decisions at scale.
- Accountable AI with measurable ROI and governance
- Layered fraud and continuous identity verification
- Unified credit, fraud, and compliance intelligence
Tip Sheet
Experian Score Choice Bundle
Discover how Experian’s Score Choice Bundle can empower lenders with modern data and transparent pricing:
- Access VantageScore 4.0 and FICO® 2 in every transaction
- Gain deeper insight using expanded, modern consumer data
- Simplify workflows with predictable pricing and bundled scoring
- Support broader access to homeownership with faster model adoption