Battling for balances: An Experian Perspective

Document: Published Jul 2, 2019

Lenders need to target and retain the most lucrative consumers to expand their portfolios. Balance transfers represent a critically important revenue lever in the market. By understanding the drivers behind transfers and improving response rates through propensity modeling, you can develop a strategy to target and retain optimal balance-transfer candidates – those who will deliver returns with minimal risk.

Download the perspective paper to learn more.

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