In the current economic environment, implementing a robust customer management system is critical to ensure that your organization meets key business objectives while building profitable long-term customer relationships. With the average cost of managing customers continuing to escalate and risk exposure remaining unstable, it is more important than ever to optimize your customer management strategies.
Optimization is a fundamental tool that helps lenders increase profitability by identifying the best consumer level actions while identifying opportunities to strategically grow the portfolio to maximize profits and minimize risk exposure. Experian’s flexible delivery options allow for easy integration into existing customer management processes will a low cost of ownership. Using optimization, organizations can expect to:
Marketswitch Optimization is an industry-leading software application that enables your organization to make optimized customer level decisions in real-time. By implementing a patented mathematical algorithm, you can ensure customer level decisions are made based on organizational priorities – today and in the future.
Create advanced account management strategies by leveraging Experian’s optimization technology. Experian optimization provides clear direction for complex decisions by identifying the most effective cross-sell campaigns and increasing customer retention thereby improving the overall performance of your portfolio. Experian optimization has a proven record of accomplishment with quantifiable improvements for account management decisions.
Experian’s optimization tools identify the best offer, price, credit line, and retention strategy for each unique customer. The user-friendly champion challenger simulation allows you to test different strategy options and quantify the impact of modifications – before implementation.
Optimization provides a mathematical process, which identify the optimal cross-sell and line management decisions based on an individual customer’s risk score and potential value, as well as your overall portfolio goals. Optimized strategies incorporate client-defined goals, data inputs, metrics, constraints, other requirements to ensure final strategies are aligned with performance objectives.
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