Consumer View

Boost engagement. Boost results.

Data-driven insights to power your marketing strategies

Data is the most powerful and versatile tool in your marketing arsenal. As your data partner, we can help you identify your customers, their values, and provide you with insights to inform your marketing strategies. With our industry-leading data, gain an accurate and deeper understanding of consumers, their patterns, and their journey with your brand. 

Our Consumer View data solutions

Knowing your audience and understanding campaign performance helps you deliver the best possible customer experiences. Use the industry’s largest consumer database to power your audience and attribution marketing strategies. With our audience solution, you can discover and segment your customers, predict their buying behaviors, and earn their loyalty. Our attribution solution allows marketers to realize the true impact of their campaigns, discover their top performing strategies, and optimize their ad budget.



audience segmentation


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Discover which strategies drive conversions with attribution

Discover your most and least effective strategies with our measurement solutions. We can reduce the burden of aggregating disparate campaign data by merging diverse data sets into organized reports, providing you with actionable campaign insights. With Experian’s attribution solutions, you can: 

  • Determine your highest-performing marketing messages and channels 
  • Understand online and offline customer journeys 
  • Effectively allocate budgets between campaigns to drive advertising ROI 

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Activate audience insights

Use known and modeled data to gain actionable insights into your target audience. Identify and understand who your customers are and learn about new prospects to make a lasting impact on consumers. Create deeper, more personalized connections and interactions across channels and devices, allowing you to reach your audience wherever they are. 

  • Enrich first-party data to gain a fuller understanding of your customers 
  • Build, define, and target custom or syndicated audiences, or use our lookalike technology to discover new prospects
  • Activate custom audiences within your desired destination or choose from our off-the-shelf segments 

Work with us today. Improve outcomes tomorrow.

Ninety percent of brands using Experian’s consumer data-driven marketing tools report better customer outcomes as a direct result of our services. If you need help filling your marketing gaps and having meaningful audience interactions, speak to one of our marketing experts today. We are here to guide you on your journey to better customer relationships.

Why Experian?

High quality, dependable data

“Advertisers want better identity data, better segments, and a better understanding of consumer behavior. So they’re going to shift to higher-quality, more precise, more accurate, more trusted data sets.” – Jeremy Hlavacek, CCO, Experian

Who we work with

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Consumer View resources

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Discover the importance of effective attribution strategies

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2023 Holiday spending trends and insights

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Ask the Expert: Data ownership with Merkle

Data-driven marketing is at the heart of what we do

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