Resources for Experian Marketing Data

Tap into the world's largest consumer data base to improve marketing effectiveness

Make the most of your data with Experian Marketing Data

Tap into our privacy-safe, comprehensive database covering 250 million individuals, 126 million households. 2,600 consumer data attributes, and more. Learn how to deepen your understanding of customers for more actionable insights across channels, here:

Articles

Create data-driven strategies with marketing data science

First-party data guide

Global marketing data: Tap into new markets

Personally identifiable information (PII) and marketing

Purchase-based data

Use data analytics to learn more about customers

Your guide to data integration

Case studies

Ask the Expert: Automotive data in marketing

Ask the Expert: Data ownership

Ask the Expert: Real-time marketing data

Ask the Expert: First-party data enrichment

Executing a data-driven international marketing strategy

Guides and reports

2024 Back-to-school advertising insights

2024 Digital audience trends

2023 Holiday shopping trends report