first-party data alongside Experian’s identity graph

Reach individuals and households

Deliver relevant messages across channels with identity solutions that support accurate targeting, consistent engagement, and smarter frequency management.

devices being connected

Unify fragmented identifiers

Combine multiple IDs, including HEMs (hashed email addresses), MAIDs (mobile advertising IDs), CTV (connected TV) IDs, and Unified I.D. 2.0 (UID2), into a unified consumer view with Experian’s Digital Graph. 

signals going into on single customer view

Access flexible audience solutions

Give brands and agencies more ways to activate with Experian and Partner Audiences, custom segments, and Curated Deals that speed packaging and launch.

consumer profile with secure shield

Measure meaningful outcomes

Link ad exposure to purchases, store visits, and financial milestones with Experian Outcomes for trusted third-party closed-loop attribution.

How we help

Experian helps demand-side platforms (DSPs) navigate privacy regulations and signal fragmentation by providing trusted solutions that deliver reach and drive business outcomes. With expertise across sectors, including sensitive sectors like health and financial services, Experian builds trust and ensures streamline operations.

digital platforms being connected back to individuals

Achieve omnichannel scale and reach

Deliver consistent messaging to individuals and households across digital channels.

Person with profile next to them being validated

Improve targeting accuracy

Validate audiences with persistent offline identity and industry-leading data quality to improve match rates.

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Increase campaign efficiency

Reduce waste and simplify activation with curated deals, stronger packaging, and smoother workflows.

Get started today

Experian solutions for demand-side platforms

Activity Feed

Activity Feed

Monitor and manage campaign activity across digital channels, in real-time to ensure optimal performance and transparency. 

Audience Engine

Audience Engine

Easily onboard client first-party data, build lookalikes, or create custom audiences using third-party data for activation on your platform.

Audiences

Audiences

Access 3,500+ syndicated and custom audiences and 23,000+ Partner Audiences across key verticals.

Collaboration

Collaboration

Connect data effectively and securely, using Experian's identity foundation, for custom audience activation and accurate measurement.

Curated Deals

Curated Deals

Package high-intent audiences with premium inventory into deal IDs for transparent media buying. 

Digital Graph

Digital Graph

Link consented devices and digital identifiers to a persistent person and household for privacy-safe, cross-channel reach and frequency control.

Offline Graph

Offline Graph

Connect offline identifiers like names, addresses, and emails to persistent IDs for stronger linkage and more reach.

Outcomes

Outcomes

Measure real-world actions like website activity, purchases, and store visits for closed-loop activation. 

Frequently asked questions about Experian's DSP solutions

How does Experian handle multiple IDs across channels?

Experian connects HEMs, UID2, MAIDs, CTV IDs, and more to digital consumer profiles with our Digital Graph, enabling accurate audience reach across channels. This includes access to 250 million+ individuals, 126 million households, and 4 billion+ digital IDs. 

Yes, Experian’s Resolution solutions significantly improve match rates and addressability by using hygiene and AI-powered resolution. The output is more accurate and actionable data that can power more targeted and successful campaigns.

Experian ensures compliance with privacy regulations by following industry guidelines from IAB, ANA, NAI, using pseudonymous IDs, limiting re-identification, and supporting privacy-first workflows, enabling secure activation across DSPs and other platforms. 

Experian integrates seamlessly on both the buy- and sell-sides, enabling activation across DSPs, media platforms, and publishers. With access to 3,500+ syndicated and custom audiences, integration is designed for efficiency and scale. 

Experian links ad exposure to real-world outcomes like purchases, store visits, and financial milestones. Using persistent IDs, DSPs and advertisers get accurate closed-loop attribution that they can turn into data-driven media optimization.

Talk to our DSP experts

(877) 902-4849

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