Curation solutions
Drive consistent performance through unified identity, data, premium inventory, and intelligent optimizations into a single easy-to-use workflow
Simplify activation and performance with intelligent curation
Experian’s Curation unifies identity, data, and premium supply into a single curated framework delivering activation, greater control, and real-time optimization in the supply path—improving addressability, maximizing working media, and driving performance at scale.
Curated Deals
Bespoke private marketplaces (PMPs) that combine premium data and inventory into a single Deal ID. Curated Deals are.
Deal Engine
Self-service deal creation that puts the control of audiences, inventory, and deal strategy in the hands of buyers empowering teams with AI-powered search and optimization.
Deal Marketplaces
A library of deals built for speed and scale, giving buyers immediate access to pre-built curated deals.
Publisher Data Management Platform
A complete data management and monetization suite that helps publishers grow, organize, and monetize first-party data using persistent identity and turnkey activation pathways.
Consistent performance across platforms
Unify identity and signals across demand and supply to reduce fragmentation and maintain addressability no matter the channel.
Less waste, more working media
Integrated supply-path optimization to shift spend toward higher-quality, higher-performing environments, delivering better performance with the same budget.
Greater control without added complexity
Choose your audiences, inventory, and activation approach without being locked into a single platform’s incentives.
Faster activation and easier scaling
Use pre-built deals or build your own custom deals that are easy to test, optimize, and expand.
Frequently asked questions about Experian's Curation solutions
Curation brings data, premium inventory, and optimization together into a single activation-ready package. Our curation solutions use our identity to align audiences and supply into a deal, allowing signals to resolve the same way across platforms. This enables optimization to happen directly in the supply path, reducing fragmentation and driving more consistent, scalable performance.
Experian’s Curated Deals apply real-time intelligence, optimization, and consistent identity to deliver more predictable and measurable performance when standard PMPs combine contextual signals with inventory.
Experian’s Curation solutions are built on an identity‑first foundation that unifies data, premium inventory, and optimization. Our proprietary audiences, partner audience ecosystem, and deep industry connections provide access to high‑quality inventory at scale, while built‑in intelligent optimizations applied in the supply path deliver greater control, efficiency, and more consistent performance.
Experian Deal Marketplaces provides instant access to always-on, pre-built curated deals that are ready to activate on platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs), making it ideal for teams that want speed and simplicity.
Publishers can use Experian’s Publisher Data Management Platform to grow and monetize first-party data, unlock new revenue streams, and maintain addressability through persistent identity.
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