2025 Digital trends and predictions

In this Ask the Expert, we speak with Attain's CEO and Co-Founder about how direct access to Attain's real-time audiences within Experian’s Marketplace enables advertisers to launch campaigns more efficiently at scale and make more precise, data-driven decisions.

In this edition of our Ask the Expert series, we interview Viant to see how advertisers are using smarter data, connected TV (CTV), and AI to create campaigns that resonate and deliver data-driven results.

Windstar Cruises had many top-of-funnel metrics—impressions, clicks, website sessions, and cruise quote requests— but struggled to connect these to confirmed reservations. Windstar sought to optimize its marketing efforts to ensure digital advertising directly translated into confirmed bookings, so Experian and MMGY built a seamless marketing measurement strategy that connected digital campaigns with actual reservations.

In this installment of our Ask the Expert series, we interview OpenX to discuss how combining Experian’s marketing data with OpenX’s technology can create tangible benefits for advertisers, agencies, and publishers. 

In this Ask the Expert series, we speak with Circana. Circana counts on Experian’s Offline and Digital Graphs to access offline and online identifiers to maximize cross-channel reach and utilizes Experian's latest innovation, Third-party Onboarding. Learn more about the partnership in this Q&A. 

In this Ask the Expert installment, we discover how Yieldmo utilizes Experian's identity and audience data to drive personalized, omnichannel ad campaigns with precision, privacy, and measurable results. 

In this segment of our Ask the Expert series, we speak with an expert from Amazon Publishing Cloud to discuss five key insights on how APC uses identity resolution and identity graphs from Experian to enhance audience targeting and achieve higher match rates. Read the Q&A to learn more. 

In this segment of our Ask the Expert series, we speak with Audigent, a part of Experian, to discuss how first-party data and contextual targeting are reshaping the future of marketing. We also discuss solutions to uphold privacy, ensure precision, and drive impactful results.

In this Ask the Expert segment, we discuss how Experian’s rich set of audience targets and segmentation helps Ampersand define the right audience and whether consumers are likely to purchase a product, exhibit certain behaviors, or demonstrate specific values to enhance campaign performance and improve media spending efficiency for our advertisers.

In this edition of Ask the Expert, discover what type of advertisers might benefit from utilizing Webbula audiences. Webbula offers approximately 3,000 syndicated segments covering categories such as Demographics, Automotive, Political, Mortgage, B2B, Hobby/Interest/Lifestyle, and Interests & Brand Preferences. This gives marketers the tools to deliver targeted messaging effectively.

In this Ask the Expert, hear from Kontext on how they leverage its 1st-party, deterministic shopping data to generate real-time online audiences. Their data engine, built on a foundation of approximately 100 million consumer profiles and over 10 billion full-funnel, real-time shopping events, enables the creation of precise audience segments. 

Captify's real-time data allows marketers to gain up-to-the-minute consumer behavior insights for better marketing. In this segment, we sit down with Captify, a partner of Experian, to discuss strategies to harnesses real-time data and how to address identity fragmentation. 

In this edition of our Ask the Expert series, we speak with an expert from The Trade Desk to discuss five key insights on automotive digtial advertising, data-driven strategies, privacy, and the future of the industry. Read the Q&A to learn more. 

MiQ's Identity Spine has integrated Experian's Graph to improve both audience targeting and reach. Experian's Graph increased MiQ's scale by adding an average of 6.5 devices to each matched IP address, while also yielding a 70% match rate between MiQ-provided IP addresses and cookieless IDs. 

As Google initiates the phase-out of cookies for a portion of its users, the need for alternative IDs in digital advertising takes center stage. Our latest Ask the Expert segment dives into this topic, exploring how the UID2 identifier prioritizes consumer privacy, upholds interoperability, and provides accuracy to advertisers' demands while navigating this evolving landscape.

A demand-side platform (DSP) needed to determine who converted on their client's website after receiving a connected TV impression. Learn how Experian's Graph enabled the DSP to match digital IDs to online conversions to ultimately increase the accuracy of attribution and measurement insights for their client.

Data ownership enables businesses to have control over their own data to gain better insights into customer behavior, while audience ownership allows businesses to create their own audiences for enhanced marketing. In this Ask the Expert segment, we speak with Merkle about the ways that you can connect customer experiences with business results through data ownership and audience strategy. 

Convergent TV measurement and attribution are crucial for advertisers and businesses to understand the impact of their marketing strategies on consumer behavior and assess the effectiveness of their TV campaigns. In this segment, we welcome 605 to discuss the significance of convergent TV, attribution, measurement, and safeguarding personal data to improve the effectiveness of advertising campaigns.

In this segment of Ask the Expert, a4 Advertising, an Experian client, joins us to discuss why data enrichment is important and its key benefits across connected TV (CTV) advertising. Discover how our first-party data enrichment services enables marketers to build comprehensive customer profiles, expand their customer base, and precisely pinpoint target audiences.

In this segment of Ask the Expert, we sit down with OpenX, an Experian partner, to discuss the shift we're seeing toward sell-side targeting, how Experian helps power OpenX's data segments and identity graphs within their SSP, and how to reach consumers in a cookieless future. 

Hashed email is a privacy-safe identifier that helps marketers future-proof their identity strategies in a cookieless world. In our new series, Ask the Expert, hear from DealerX's Jeff Tognetti on how you can use hashed email to build toward connected consumer identity. 

Swiss Sense used granular-level Mosaic data to implement an international marketing strategy and deliver relevant and personalized content in new markets. Learn how Experian's consumer data and audience segmentation tools can improve your marketing. 

Cuebiq wanted a vendor who could capture and match more impressions in web, mobile, and CTV environments to a MAID. After working with Experian, Cuebiq now receives hourly log files with event-data mapped to a household ID and addressable MAIDs. Learn how Experian's Activity Feed significantly increases match rates and resolves data from cookieless environments.

Marketers, agencies, and platforms are facing new challenges as privacy regulations evolve, AI technology advances, and consumer behaviors shift. Our 2025 report highlights actionable strategies for navigating these changes and improving how you connect with audiences, measure impact, and deliver results.

Our 2024 Holiday spending trends and insights report provides data-driven insights, outlines what these insights mean for marketers, and details how Experian can help you take advantage of the latest trends so you can build data-driven advertising campaigns this holiday season. 

Discover how to reach the right audiences across multiple verticals, refine your audience by layering data from specialty categories, simplify demographic and behavioral targeting with Experian's branded data, and reach consumers based on common attributes within geographic regions. 

As the back-to-school season approaches, marketers need effective strategies to capture the attention of both students and parents. Gain access to expert predictions and practical tips in our Q&A video, along with audience guides focused on optimizing your campaigns for elementary, high school, and college audiences. 

Data-driven insights to help you craft your marketing strategy in 2024. Discover four audience segments that grew in usage in 2023, the most popular audiences to activate by industry, predictions for 2024 digital activation and more in this exclusive report. 

Our annual holiday report uncovers valuable, data-driven insights to help you drive marketing ROI this holiday season! We cover past trends, profiles of holiday shoppers based on spending behavior, and more. Use expert recommendations to optimize your upcoming campaigns and enhance the shopping experience for your customers. 

Retailers must collaborate to gain the full benefits of retail media networks. In this Experian sponsored report by IDC, Ananda Chakravarty, Research Vice President of IDC Retail Insights, covers the current state of retail media networks and how to fit retail media networks into your marketing mix.

Reach the right audiences with your 2023 back-to-school campaigns to drive marketing ROI this school season. In this guide, we share top shopper audiences to target, how to reach them across in store and online media channels, and where you can find Experian's pre-built audiences. 

Discover how to target smarter, not harder. Find out in our e-book how to set your brand apart, increase account openings and better target consumers with invitation to apply offers. 

Watch Experian’s Group President, Scott Brown's presentation from the 2025 IAB Annual Leadership Meeting.

At the IAB Connected Commerce Summit, Experian’s Chief Business Officer, Chris Feo, shared insights on the latest innovations shaping the future of commerce media. He outlined how audience and identity can boost commerce media growth.

Experian and Captify's partnership addresses identity fragmentation and utilizes real-time data to provide up-to-the-minute consumer behavior insights. Learn about the shift toward more complex yet realistic identity management and how you can begin harnessing the power of real-time marketing data in this video.

Marketers need effective strategies to capture the attention of both students and parents with their back-to-school advertisements. This video explores changing consumer behaviors surrounding back-to-school shopping, tactics marketers may use to navigate signal loss, and the channels we think will be most successful to help you craft effective marketing strategies and resonate with your audience this school season.

In this Ask the Expert segment, we sit down with Merkle to discuss how data ownership and audience strategies can connect customer experiences with tangible business results. Watch the full conversation here to discover how you can enhance your marketing effectiveness across channels.

The convergence of traditional TV and digital streaming platforms presents an innovative opportunity for advertisers to engage their target audience. Join us for an exploration of the ways that attribution and measurement tools in convergent TV can optimize your advertising campaigns and enhance viewer engagement in this Q&A with 605. 

Experian hosted four panels during Cannes Lions 2023 with leaders across the advertising industry. We welcomed CXOs from Adweek, IAB, Tatari, Disney, and more to discuss the state of streaming TV, the future of identity, sell-side targeting, and the new emphasis on first-party data. Watch the full, forward-thinking conversations about the advertising ecosystem and strategies to address marketing challenges here! 

Data enrichment enhances first-party data sets with third-party data sources, creating more precise and personalized messaging. In this Ask the Expert segment with our client a4 Advertising, we explore why data enrichment is crucial in marketing for building comprehensive consumer profiles, expanding your customer base, and its key benefits across connected TV (CTV) advertising.

Sell-side targeting revolutionizes the way advertisers and supply-side platforms (SSPs) work together. In our Ask the Expert series,  we sit down with our client, OpenX, to discuss the shift to targeting on the sell-side and how first- and third-party data are being used to create more targeted campaigns.

Introducing the new Q&A series, Ask the Expert. Our first segment features Jeff Tognetti, the Product Development Team Lead at DealerX, covering how to future-proof your identity strategy by exploring Hashed Email use cases, technical details, and offer an expert point of view on the cookieless future. 

In this Tech-Talk Webinar hosted by eMarketer, Experian and Yieldmo share valuable insights and recommendations to proactively plan your 2023 marketing strategies. Learn how contextual advertising can solve for first-party cookie deprecation, what you need from identity and targeting data to reach the right people, and more!