2023 back-to-school audience guide
Drive marketing ROI this school season with precise audience targeting strategiesDownload now
Reach the right audiences with your 2023 back-to-school campaigns to drive marketing ROI this school season. In this guide, we share top shopper audiences to target, how to reach them across in store and online media channels, and where you can find Experian's pre-built audiences.
Our digital audience trends and predictions report can help you plan your 2023 activation strategy. Find out how digital activation has changed, the top digital audiences for marketers by industry, and where you should activate your audiences in 2023.
Retailers must collaborate to gain the full benefits of retail media networks. In this Experian sponsored report by IDC, Ananda Chakravarty, Research Vice President of IDC Retail Insights, covers the current state of retail media networks and how to fit retail media networks into your marketing mix.
Hashed email is a privacy-safe identifier that helps marketers future-proof their identity strategies in a cookieless world. In our new series, Ask the Expert, hear from DealerX's Jeff Tognetti on how you can use hashed email to build toward connected consumer identity.
Discover how you can tailor your marketing campaigns to the preferences of your target consumers. Drive engagement by delivering personalized marketing messages this season. Download our 2022 Holiday retail guide to learn what you can do to prepare for early holiday shoppers, in-store shoppers, and more!
Swiss Sense used granular-level Mosaic data to implement an international marketing strategy and deliver relevant and personalized content in new markets. Learn how Experian's consumer data and audience segmentation tools can improve your marketing.
In this Tech-Talk Webinar hosted by eMarketer, Experian and Yieldmo share valuable insights and recommendations to proactively plan your 2023 marketing strategies. Learn how contextual advertising can solve for first-party cookie deprecation, what you need from identity and targeting data to reach the right people, and more!
Introducing the new Q&A series, Ask the Expert. Our first segment features Jeff Tognetti, the Product Development Team Lead at DealerX, covering how to future-proof your identity strategy by exploring Hashed Email use cases, technical details, and offer an expert point of view on the cookieless future.
We held a panel moderated by David Cohen, Chief Executive Officer of The IAB, to discuss connectivity and explore strategies that marketers can adopt to be ready for the future of the ever-changing digital ecosystem.
We welcome guest speaker Tina Moffet, Principal Analyst at Forrester Research, to discuss the market dynamics guiding us to a new era of advertising. We cover the pandemic changing consumer behavior, emerging media channels, and data deprecation.
Learn how The Vitamin Shoppe and Experian are building towards connected identity, how data and identity drive more addressable audience strategies, and the impact that identity has on acquisition, extension, collaboration, and resolution.
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