Resolution solutions
A stronger, AI-enhanced identity foundation delivers deeper understanding and more meaningful consumer connections all built on privacy-first principles.
Build more meaningful consumer relationships
Experian’s AI-driven identity resolution unifies offline and online data to help you see consumers clearly and connect with them meaningfully. Strengthen your identity foundation to reach the right audiences and measure what matters, responsibly.
Digital Graph
Power more human connections with AI-driven clustering that responsibly unifies digital IDs, like MAIDs, CTV IDs, and universal IDs, into a single, privacy-safe view of your audiences.
Offline Graph
Improve your offline connection with consumers by accessing offline identifiers, like name, address, and more.
Offline Identity Resolution
Refine your identity foundation by consolidating customer records and removing duplicates.
Offline Identity Append
Increase your offline connectivity by adding more offline identifiers, like name, postal address, email, and more, to your first-party data.
Activity Feed
Improve your digital retargeting and attribution when your digital activity is resolved to single consumer profiles in near real-time
Unify data
Deliver more consistent, privacy-safe personalization and measurement across every channel and device. Experian’s AI and machine learning models unify disparate data into meaningful consumer understanding, so you can connect with relevance and respect.
Maximize reach
Increase your match rates and obtain more reach, across both offline and online media channels, like CTV and direct mail, using Experian’s expansive identity graphs.
Access all identifiers
Aggregate and access identifiers across all digital channels and devices to fuel deeper behavioral insights, more informed audience segmentation, precise cross-channel reach, and accurate attribution.
Improve efficiency
Execute more efficient media campaigns by reducing duplicate impressions and managing frequency across devices and platforms, while also gaining a clearer view of true marketing impact.
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Frequently asked questions about Experian's Resolution solutions
Experian Resolution solutions consist of five products: Experian’s Digital Graph, Experian’s Offline Graph, Experian’s Offline Identity Append, Experian’s Offline Identity Resolution, and Experian’s Activity Feed. Each Experian Resolution product provides you with access to accurate digital and offline consumer data points that help you better understand consumers, engage with them responsibly, and deliver better ROI to your business.
Experian's Resolution solutions help you accomplish four key objectives:
- Unify data: Experian’s AI and machine learning models unify disparate data into stable consumer profiles at the household and individual levels.
- Maximize reach: Increase match rates and reach through Experian’s industry-leading Digital and Offline Graphs.
- Access more identifiers: Aggregate digital identifiers across all channels to fuel deeper insights, more informed audience segmentation, and more accurate attribution.
- Improve efficiency: With a clearer and more accurate view of your consumers, you can execute more efficient and accurate media campaigns.
Experian’s Offline and Digital Graphs use AI and ML to accurately resolve consumer identity signals and events to the proper individuals and households. With AI and ML built into Experian’s Resolution products, you receive the highest quality data in the market (ranked #1 in accuracy by Truthset) and the most complete, holistic views of your consumers.
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