Ask the Expert: Audacy

Audio advertising is changing the way brands connect with people, and Experian’s collaboration with Audacy is helping them do it in more impactful ways. Kevin Greenwald, SVP of Advertising and Audience Products at Audacy, and Crystal Jacques, VP of Enterprise Partnerships at Experian, discuss how they’re solving challenges like fragmented listening habits, cross-platform targeting, and campaign measurement gaps. Learn how this collaboration is helping brands reach people in moments other channels can’t. 

Unlike video, which demands full attention, audio fits seamlessly into people’s daily routines. Whether it’s a podcast during a workout or music on a commute, audio creates a personal connection that other formats can’t replicate. With Audacy’s expertise in listener behavior and Experian’s data insights, advertisers can create campaigns that feel personal and relevant, fostering deeper engagement. 

Listeners often switch between platforms throughout their day, making it difficult to track and measure campaigns. Audacy and Experian address this challenge by delivering campaigns that follow listeners wherever they go. This approach ensures consistent messaging, improved targeting, and better campaign outcomes.

Audio is the key to connecting with audiences in moments other channels can’t reach. With Experian’s insights and Audacy’s expertise, you can simplify cross-platform targeting and create messages that truly resonate. Your audience is already listening; now’s the time to make your message heard.