Television marketing solutions

As a renowned leader in data and identity services, Experian empowers precise targeting for maximum engagement.

Advance your marketing with our advanced television partnerships

On the hunt for robust solutions for TV advertising? If so, you're going to need the right partner. As a renowned leader in data and identity services, Experian provides the expertise you need to excel in television. With the alliances we've forged with key players in the TV industry, we give you access to unprecedented marketing opportunities.

See how you can use Experian data and identity solutions to create outstanding outcomes in advanced television marketing. Partner with us today to improve your marketing strategies with our Consumer View and Consumer Sync solutions!

How we improve advanced television advertising

Experian brings you the future of television advertising, using strong, interconnected data to enhance your audience understanding and precision targeting with our identity solutions, to make TV work for you.

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Enhanced audience insights

Experian's data integration gives you as advertisers in-depth insights into your audience's demographics, geographics, and attitudes. With that knowledge, you can better understand your target audience, allowing you to make more informed decisions around targeting and segmentation.

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Improved targeting capabilities

We help you enhance your targeting capabilities and create more efficient campaigns by using our data assets. These additional layers of insights allow you to reach your most receptive audience segments more effectively. Reach your target audience no matter where they consume media. Experian has high-quality data for your current and prospective customers that can be used across all advertising platforms, from Linear to CTV.  

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Optimize engagement

Experian enables you as an advertiser to comprehend and precisely target your audience. By matching any ID to known or unknown data, we provide in-depth audience insights and accurate attribution, revealing the most effective strategies in your marketing mix. Our flexible, signal-agnostic identity resolution process accommodates your preferred systems, promoting rapid identity data resolution. This combined approach of targeted measurement, enhanced attribution, and agile identity resolution lays the groundwork for all your marketing endeavors and optimizing campaign performance.

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Privacy-safe and regulation-compliant solutions

You can trust us to protect your data and comply with all relevant regulations. Our compliance protocols are the strictest in the industry, ensuring that our data is always secure. By insisting on privacy-safe practices, Experian ensures that the data we handle is used in compliance with data protection regulations to enable you to use Experian's data while also maintaining consumer privacy and data security.

Our television marketing partners

With Experian's partnerships with leading media marketing solutions, we can enable our clients with greater success through effective advanced television advertising.

Become a partner

Experian’s data-driven marketing solutions give you access to in-depth audience insights that empower you with a much better understanding of who your audience is and what they need. Make more informed marketing decisions with Experian as your Advanced Television Advertising partner, allowing you to deliver messaging that is relevant and personalized for maximum engagement.

Our identity resolution capabilities also enable more precise audience targeting across different channels. Optimize your campaign's performance with the best measurement data, all in compliance with data protection regulations that ensure safety and privacy for you and your audience. 

Partner with Experian today and see how you can leverage advanced television marketing for amazing results that effectively resonate with your intended audience.

Helping marketers connect across the industry

We offer extensive marketing expertise across industries, helping businesses reach their intended audiences and achieve their marketing goals faster and more effectively. Here are our other partner platforms you may be interested in.

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Experian's robust data assets and industry-leading expertise empower agencies to revolutionize their data-driven strategies and outcomes for their clients.

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Clean room

Working with our clean room partners you can confidently collaborate and analyze data from various sources to uncover meaningful patterns and make decisions.

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Demand-side platform

Demand-side platforms (DSPs) help with audience targeting capabilities through our robust data solutions, allowing you to reach highly relevant audiences.

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Social media

Allow us to help you amplify your social media campaigns through data-driven targeting, audience segmentation, and performance optimization. 

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Supply-side platform

With our data quality, audience insights, and identity resolution solutions, SSP partners can use clean and standardized data to maximize revenue opportunities.

Related resources

Stay up-to-date with the latest trends and insights in the world of television marketing.

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Improve CTV advertising through first-party data enrichment

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Discover our TV usage and viewing behavior audiences

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The importance of identity resolution in Advanced TV advertising

Connect with our TV advertising experts

Are you ready to up your game in television advertising? Connect with Experian's TV Advertising experts today, and schedule a meeting!

(877) 902-4849

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