Our Chief Commercial Officer, Jeremy Hlavacek, sat down with Beet.TV at IABLM to discuss the evolution of digital identifiers and measurement. Watch the full Q&A now.
Experian’s living unit ID (LUID), the most integrated identifier across traditional and connected TV, now includes access to IRI's ProScores® segments! Together Experian and IRI provide CPG advertisers with off-the-shelf predictive insights to enable targeting. Hear from DISH Media's Kemal Bokhari, PMP, and our very own Aimee Irwin to learn more about what Experian can unlock for CPG advertisers.
Experian North America has been recognized as a top workplace by the Orange County Register for the 10th consecutive year, with an additional “Excellence Award” for our work/life flexibility.
Our Identity Graph, a privacy-safe digital cross-device technology, is now available within Attribution by Magellan AI to provide podcast advertisers and publishers with the most comprehensive and differentiated digital identity resolution. Hear from our very own Christopher Feo to learn how Experian powers precise data mapping, simplifies reporting, and drives accurate attribution results!
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