Key takeaways and trends from CES 2024
The Experian team met with industry leaders at CES 2024 in Las Vegas. Read our recap of the event to discover the biggest takeaways and hear from thought leaders.
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First-party data has become even more crucial in recent years as companies seek to understand their customers better and improve their interactions with them, particularly in digital advertising across multiple channels. Thanks to Amazon Web Services (AWS) Clean Rooms and Experian's identity capabilities, we are helping advertisers collaborate effectively while protecting privacy and intellectual property.
In this blog post with AWS, we'll explore an example of using AWS Clean Rooms to secure collaboration for an audience activation between a retail advertiser and a connected television (CTV) provider.
Experian's audience data are now connected within ArcSpan's AMS (Audience Monetization System) Audience Insights Dashboard! Our partnership empowers publishers to maximize their addressable audience inventory scale and CPMs in the post-cookie environment.
Read more about how this integration provides publishers with a privacy-safe and cookie-free identifier, and scale with precision.
Experian Identity and Consumer Intelligence is incorporated within InfoSum's Secure Data Clean Room to provide a privacy-safe environment for first-party data collaboration. This partnership helps businesses unlock the full potential of their first-party data while guaranteeing the utmost in data protection, privacy, and performance.
Discover how our partnership enhances your understanding of consumers and expands market reach and competitiveness without comprising privacy or performance.
Experian's audience data are now connected within ArcSpan's AMS (Audience Monetization System) Audience Insights Dashboard! Our partnership empowers publishers to maximize their addressable audience inventory scale and CPMs in the post-cookie environment.
Read more about how this integration provides publishers with a privacy-safe and cookie-free identifier, and scale with precision.
Experian Identity and Consumer Intelligence is incorporated within InfoSum's Secure Data Clean Room to provide a privacy-safe environment for first-party data collaboration. This partnership helps businesses unlock the full potential of their first-party data while guaranteeing the utmost in data protection, privacy, and performance.
Discover how our partnership enhances your understanding of consumers and expands market reach and competitiveness without comprising privacy or performance.
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