Experian's resources for better audience strategies

Learn how you can better understand, target, and engage with your audience using accurate marketing data

Improve your audience strategies with our latest resources

Accurate audience insights and activation empower you to align your media strategies and messages with real consumer needs. Here, you’ll discover how you and your customers can effectively distribute and reach audiences across channels, enrich data to build more robust audiences, and segment those audiences based on shared characteristics. Be confident you are reaching the right people with the right message to achieve better results. Explore our latest resources to start optimizing your audience strategies.

Ask the Expert: Back-to-school advertising

Connected TV advertising and its benefits

Customer segmentation overview

Demographic segmentation overview

Experian's seasonal audience segments

Five types of behavioral segmentation

Generational marketing strategies

Geographic segmentation

Identify and reach your target customer segment

Life stage segmentation in marketing

Needs-based segmentation

Psychographic segmentation

Reach your audience across Advanced TV

Cross-device targeting