Consumer data solutions
Understand audiences like never before with our consumer data solutions that help you segment, personalize, and market with confidence
What is consumer data?
Consumer data, part of Experian’s Consumer View product suite, is information gathered about individuals to help marketers build a clearer picture of their customers, prospects,and what they care about. Consumer marketing data can include demographics, interests, online and offline behaviors, purchase activity, and more.
Marketing Attributes
License 5,000+ demographic and behavioral attributes to understand customers, model audiences, and uncover insights without first-party data.
Enrichment
Enhance your first-party data with Experian’s demographic and behavioral insights to fill gaps, refine segmentation, and strengthen personalization.
WorldView
Access consistent socio-demographic data aggregated to granular global grids across 130+ countries to support location-driven insights at both local and global scale.
Smarter, faster decisions
AI-enhanced consumer data reveals patterns, preferences, and opportunities, helping marketers make confident, data-driven decisions that improve ROI and reduce wasted spend.
A complete, connected view
See beyond a single channel or behavior with a unified understanding of who your customers are and how they engage across touchpoints.
Privacy-first precision
Every insight is grounded in responsibly sourced, privacy-compliant data, so you can deliver personalization that builds trust and protects your brand.
Frequently asked questions about Experian's Data solutions
Experian’s consumer data powers every stage of marketing, from audience definition and insight to activation and measurement, serving as the foundation for our broader Consumer View solutions.
Yes, Experian’s consumer data can help identify new growth opportunities.By analyzing demographic and behavioral trends, you can uncover untapped segments, regional patterns, and high-potential markets for expansion. When paired with Experian’s Offline and Online Graphs, you tap into a deterministic identity framework that strengthens resolution and unlocks even deeper growth through more accurate targeting, expanded audience reach, and stronger measurement.
Experian’s consumer data spans 15 verticals, supporting marketers in retail, finance, travel, healthcare, telecom, and other consumer-focused industries.
Experian maintains consistency across global data sets through our WorldView framework,. With WorldView, we aggregate consistent demographic and location data across 130+ countries for globally comparable analysis and benchmarking.
Experian combines decades of verified reference data, continuous validation, and privacy-first governance to deliver the most complete, dependable, and broad consumer view in the market.
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