Ask the Expert: Optimum Media
How Experian helps Optimum Media connect every screen to real results
Solving the multiscreen challenge with Optimum Media
Marketers need to reach people wherever they’re watching and prove that those ads actually work. That’s what Optimum Media sets out to do by connecting campaigns across linear, addressable, connected TV (CTV), digital, and social channels.
In this Ask the Expert conversation, Natalia Irmin, Sr. Director of Strategic Partnerships at Optimum Media, and Chris Feo, Chief Business Officer at Experian, share how the two companies work together to help brands turn data into outcomes.
Watch the video or read the full article to see how Experian helps Optimum Media plan, reach, and measure across every screen.
About our partner, Optimum Media
Optimum Media is a multiscreen advertising business that partners with small and medium businesses, as well as national, political, media and entertainment, and agency clients across the United States. We work with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data.
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