From insight to action: reports and guides that deliver

Back-to-school season remains one of the biggest retail moments of the year. Whether you’re marketing school essentials or offering services to help students succeed, Experian is here to help you reach the right audiences.

Marketers, agencies, and platforms are facing new challenges as privacy regulations evolve, AI technology advances, and consumer behaviors shift. Our 2025 report highlights actionable strategies for navigating these changes and improving how you connect with audiences, measure impact, and deliver results.

Our 2024 Holiday spending trends and insights report provides data-driven insights, outlines what these insights mean for marketers, and details how Experian can help you take advantage of the latest trends so you can build data-driven advertising campaigns this holiday season. 

Discover how to reach the right audiences across multiple verticals, refine your audience by layering data from specialty categories, simplify demographic and behavioral targeting with Experian's branded data, and reach consumers based on common attributes within geographic regions. 

As the back-to-school season approaches, marketers need effective strategies to capture the attention of both students and parents. Gain access to expert predictions and practical tips in our Q&A video, along with audience guides focused on optimizing your campaigns for elementary, high school, and college audiences. 

Data-driven insights to help you craft your marketing strategy in 2024. Discover four audience segments that grew in usage in 2023, the most popular audiences to activate by industry, predictions for 2024 digital activation and more in this exclusive report. 

Our annual holiday report uncovers valuable, data-driven insights to help you drive marketing ROI this holiday season! We cover past trends, profiles of holiday shoppers based on spending behavior, and more. Use expert recommendations to optimize your upcoming campaigns and enhance the shopping experience for your customers. 

Retailers must collaborate to gain the full benefits of retail media networks. In this Experian sponsored report by IDC, Ananda Chakravarty, Research Vice President of IDC Retail Insights, covers the current state of retail media networks and how to fit retail media networks into your marketing mix.

Reach the right audiences with your 2023 back-to-school campaigns to drive marketing ROI this school season. In this guide, we share top shopper audiences to target, how to reach them across in store and online media channels, and where you can find Experian's pre-built audiences. 

Discover how to target smarter, not harder. Find out in our e-book how to set your brand apart, increase account openings and better target consumers with invitation to apply offers.