Advanced TV advertising solutions
Understand your viewers, connect with the right audiences, and deliver relevant ads with measurable outcomes
Understand your viewers
Gain a complete view of your audience with Experian’s data and a foundation of household identities across offline and digital channels.
Offer unique audiences
Take your unique viewership data and collaborate with Experian in a privacy-first environment to create high-value audiences that only you can offer.
Deliver more accurate reach
Help advertisers reach your viewers with relevant ads, backed by expert guidance aligned to their goals, tools, and activation needs.
Measure delivery and impact
Evaluate both delivery (reach and frequency) and impact by linking ad exposure to real-world outcomes like purchases and visits.
Turn subscriber data into an audience-ready asset
Append demographic and behavioral attributes to create a more complete, activation-ready audience view.
Activate differentiated audiences everywhere
Package viewership and enriched data into privacy-forward segments advertisers can run across connected TV (CTV), social, and programmatic channels.
Prove impact
Connect exposure to actions such as purchases and visits to optimze campaigns and demonstrate return on investment.
Frequently asked questions about Experian's Advanced TV solutions
Experian helps improve first-party data through Data Enrichment, which adds 5,000+ Marketing Attributes to provide a deeper understanding of your audience and make your data activation ready.
Experian helps further monetize data by creating high-value audience segments using tools like Audience Engine and Outcomes reporting, enabling advertisers to access accurate targeting opportunities.
Experian offers measurement capabilities that connect ad exposure to real-world outcomes like purchases and visits, providing actionable insights to optimize campaigns and demonstrate ROI.
Experian improves audience targeting with identity solutions that unify household and digital IDs, enabling consistent targeting across channels, reducing waste, and ensuring campaigns reach the right viewers.
Experian addresses the needs of advertisers, platforms, and data partners by providing tailored solutions:
- For advertisers: Tools to reach the right audiences and measure campaign impact.
- For platforms: Identity solutions to unify data and improve audience targeting.
- For data partners: Collaboration opportunities to monetize high-value audience segments.
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