Audience Engine
An all-in-one self-service platform to plan, build, and activate audiences across channels
Connect audience planning, insight, and activation
Audience Engine gives platforms, agencies, publishers, and brands an easy, connected way to build audiences that can be activated across digital, social, and TV.
Built on our expansive identity foundation for accurate targeting
Activate audiences across programmatic, social, connected TV (CTV), and TV platforms
From Experian to create a custom segment
in our Marketplace
All-in-one audience management
One platform that brings together industry-leading data with tools that make it easy to onboard your own first-party data, explore insights, build lookalikes, use audiences from our Marketplace, and activate across channels.
Insights to guide activation
Pinpoint who your audiences are, how they behave, and where they engage using built-in audience insights that inform confident targeting, messaging, and media strategy.
Faster activation at scale
Build audiences once and distribute them across multiple platforms with consistent configurations and streamlined workflows that support fast, reliable cross-channel execution.
Step 1
Onboard
If you have first-party data, use Audience Engine to upload your data and match to our identity graph to create a foundation for insights, modeling, and activation.
Step 2
Understand
Explore audience insights including demographics, behaviors, engagement channels, and decision-making styles to inform strategy.
Step 3
Build
Create custom audiences using your first-party data or audiences from our Marketplace with easy-to-use segmentation and built-in lookalike modeling.
Step 4
Activate
Distribute audiences across programmatic, social, and TV platforms with visibility into scale and destination readiness.
Frequently asked questions about Experian's Audience Engine
Experian’s Audience Engine is a self-service platform to onboard, build, understand and activate first- and third-party audiences across programmatic, social, and TV channels.
Yes, Experian’s Audience Engine allows you to onboard and activate first-party data using our identity framework.
Yes, Experian’s Audience Engine lets you combine audiences from multiple providers that cover finance, health, consumer packaged goods (CPG), retail and more to create richer, more targeted custom segments.
Yes, Experian’s Audience Engine has a built-in lookalike modeling that is easy to use and provides full transparency into the modeling methodology and approach used.
Yes, audiences can be distributed to 200+ programmatic, social, and TV destinations through Experian’s Audience Engine.
While Experian’s Audience Engine is a self-service platform, dedicated support is available to help teams build, refine, and activate audiences when needed.
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