Analytics solutions
Fuel your media campaigns and business strategies with deep insights that are grounded in accurate identity and in-depth consumer data
Success starts with trusted insights
Experian’s Analytics solutions, part of the Consumer View product suite, provide clear visibility into consumer behaviors and campaign results. Our team of data experts work with you to apply these insights to make strategic business decisions, like audience segmentation, messaging, store locations, and others, to increase your company’s bottom line.
Insights
Understand your customers using our market-leading demographic, behavioral, and transactional data to inform segmentation, personalization, and execution.
Outcomes
Track performance across channels and connect ad exposures to real-world actions, like purchases and store visits, so you can prove ROI and improve media planning.
Analytics Consulting
Work with Experian’s team of dedicated analytics experts to help you generate crucial business insights, ranging from custom insights and lookalike models, to store location planning, and more.
Accuracy you can trust
Ranked #1 by Truthset for accuracy across 15 marketing attributes, Experian ensures your analytics are grounded in the industry’s most accurate data.
Omnichannel visibility
Receive comprehensive insights powered by Experian’s omnichannel identity foundation and deep consumer data, with visibility across offline and online channels.
Expert guidance for effective decisions
Make strategic business and media decisions, like who to target, media channels to invest in, new store locations, using learnings powered by Experian’s analytics experts and industry-leading data and identity.
Frequently asked questions about Experian's Analytics solutions
Experian’s Analytics solutions consist of three products: Insights, Outcomes, and Analytics Consulting. These products help you uncover audience and campaign performance insights that can help you optimize your media campaigns and improve their results.
Experian’s Analytics solutions provide you with the industry’s most accurate data and identity, ensuring you understand consumer behaviors across all channels and make smarter business decisions that lead to huge impacts.
Experian Insights, Analytics Consulting, and Outcomes help you uncover who your customers are using Experian data or your own data, activate custom-built lookalike models, make impactful business decisions, like store placement, and understand media campaign lift on your key outcomes.
Experian Analytics solutions helps all areas of your business, from strategy and pricing to marketing and media. Our Analytics solutions help you understand your audiences, make business planning decisions, create custom audiences, activate custom segments, and assess the performance of your media.
Using Experian’s Outcomes product, a product within Experian’s Analytics solutions, you can analyze performance across digital, TV, social, and offline media to see a complete view of campaign impact.
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