Marketing agency solutions
Build a unified foundation for planning, activation, and measurement across every channel
Unify identity and data
Extend your in-house identity graph with Experian’s data foundation to resolve match issues and keep IDs consistent across planning, activation, and measurement.
Streamline audience creation and distribution
Build and distribute audiences across programmatic, social, and TV by onboarding advertiser data and sending segments to the destinations your teams use every day.
Improve performance with curated deals
Reduce data costs and improve efficiency by combining Experian audience insights with Curated Deals to package premium inventory and audiences into private deals.
Measure outcomes across channels
Measure ad exposure and connect it to online and offline actions for clear, trusted attribution across your tech stack.
Accelerate campaign execution
Onboard advertiser data, review insights, build addressable segments with first- and third-party data, and activate them across channels with resolved IDs.
Ensure data accuracy
Use reliable insights and audiences to support confident decisions and stronger campaign execution.
Optimize ROI within budget
Bundle premium inventory with curated audiences to reduce costs and streamline buying paths.
MMGY and Experian
MMGY worked with Experian to help Windstar Cruises connect digital ad views to actual cruise reservations. By utilizing Experian's identity graph alongside MMGY's Terminal audience modeling, they generated over 6,500 bookings and $20 million in revenue. This targeted approach yielded an impressive 13:1 ROAS, proving the incredible financial impact of clear attribution.
Audigent, a part of Experian, has been a top 5 performer in terms of CPA during our testing, helping our teams deliver 44% more efficient spend for brands across CTV campaigns.
Head of Partnerships, PMG
Frequently asked questions about Experian's agency solutions
Experian’s solutions for agencies fit into existing agency tech stacks because we integrate across the buy‑ and sell‑side, so you can define an audience once and activate everywhere via DSPs, PMPs, and publisher direct, with higher match rates baked in.
Experian’s identity is different from other providers because it relies on a stable offline core (PII) linked to fresh digital signals, rebuilt weekly with a 60‑day lookback, delivering both deterministic accuracy and scalable reach.
Smaller agencies can use Experian’s self-service tools without heavy engineering. Audience Engine provides self‑service options for onboarding first-party data, audience modeling, and distribution to 30+ destinations, and requires no custom build. Deal Engine also gives you a self-service tool to build your own custom PMPs using Experian’s or Partner Audiences alongside premium and unfiltered inventory from supply-side platforms (SSPs).
Curated PMPs improve performance by intelligently bundling data and inventory and optimizing in real-time. Advertisers see 36–81% data‑segment savings and stronger click-through rate (CTR)/cost per click (CPC) versus the open exchange.
Experian handles privacy and compliance by bringing decades of stewardship and a privacy‑first approach to data collaboration, enabling compliant activation and measurement across channels.
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