Travel & Hospitality marketing solutions
Unify guest and customer data to deliver personalized experiences throughout the journey, convert intent into sales, and turn your data into revenue
Unify guest signals into one profile
Resolve loyalty, booking, and other offline and digital signals into a single profile to understand guest preferences.
Personalize experiences that earn loyalty
Combine your first‑party data with rich lifestyle, interest, and behavioral attributes for stronger targeting and personalized offers.
Connect with high-intent travel audiences
Activate travel audiences from luxury hotel spenders to wine lovers, across connected TV, programmatic, social, and offline channels.
Turn your guest data into revenue
Monetize your unique first-party data by offering high-value audiences to trusted advertisers through both on-and-off-site inventory.
Build a highly accurate first-party database
Better understand your guests and customers, ensuring your data is accurate and usable for your marketing and monetization efforts.
Find and grow high-value guests
Support ongoing loyalty with personalized offers while engaging lookalikes of your best guests to drive new bookings and long-term loyalty.
See what drives bookings
Measure the marketing impact on reaching guests, analyzing bookings, revenue, and loyalty actions so you confidently reinvest in top-performing channels.
Case Study: MMGY
MMGY worked with Experian to help Windstar Cruises connect digital ad views to actual cruise reservations. By using Experian's identity graph alongside MMGY's Terminal audience modeling, they generated over 6,500 bookings and $20 million in revenue. This targeted approach yielded an impressive 13:1 ROAS, proving the incredible financial impact of clear attribution.
Experian gave us visibility into which audiences actually drove bookings—optimizing every marketing dollar.
EVP of Media & Analytics, MMGY
Frequently asked questions about Experian's travel solutions
Yes, Experian’s Audience Engine can ingest your first-party data, provide you with in-platform insights, offer additional segmentation capabilities, and distribute it to 200+ destinations. Alternatively, Experian can return your enriched first-party data with your selection of our Marketing Attributes to your data, which you can then use for deeper customer insights, analytics, targeted segmentation, and personalized experiences.
Experian is different from other travel and hospitality data providers because we combine deterministic offline data with real-time digital signals to give travel advertisers more accurate reach and measurement.
Yes, Experian is data-privacy compliant. Guided by Experian’s Global Data Principles, we strive to lead the industry in data compliance. We adhere to all federal data laws, including CCPA, FCRA, and GLBA, and other global privacy standards, enabling responsible, permissioned data use across campaigns.
Yes, Experian is integrated with major demand-side platforms (DSPs) and supply-side platforms (SSPs), enabling seamless activation and measurement across programmatic, social, and connected TV (CTV).
Yes, Experian supports international data marketing campaigns through WorldView. Experian WorldView provides key aggregated socio-demographic attributes through enriched grids covering the globe to guide effective global location planning and marketing decisions.
Experian provides identifiers for first-party data expansion, consumer attributes to enhance your monetizable first-party data, and privacy controls to help airlines, travel agencies, hotels, resorts, and quick-service restaurants (QSRs), monetize first-party data and partner with advertisers.
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