Supply-side platform solutions
Increase revenue, build stronger advertiser relationships, and simplify processes with our unified data, identity solutions, and sell-side targeting capabilities
Reach premium buyers
Link billions of IDs with Experian’s Digital Graph to improve addressability and increase the value of publisher inventory.
Streamline workflows
Simplify processes with Experian’s Audience Engine, reducing manual steps across onboarding, custom audience creation, and activation for faster campaign launches.
Prove outcomes
Connect ad exposure to real-world results like sales, visits, and web traffic with Experian Outcomes to demonstrate impact and drive repeat spend.
Differentiate through sell-side targeting
Activate Experian Audiences to improve inventory value and deliver campaign results that build advertiser confidence and drive repeat investments.
Increase fill rate
Use ID-to-interaction links and data-driven insights to improve match rates and maximize inventory value.
Strengthen advertiser relationships
Deliver clear performance reporting to demonstrate campaign results and build advertiser confidence.
Unify identity infrastructure
Adopt a unified identity framework that supports faster deal launches and drives consistent performance improvements.
Differentiate your offering
Host Experian’s audiences or build unique, high-value segments with first-party data, lookalikes, Experian audiences, and other partner data sources.
Case Study: Yieldmo and Experian
Yieldmo partnered with Experian to help a major athletic retailer reach new buyers and increase in-store traffic. By activating Experian Audiences through the data marketplace within Audience Engine, Yieldmo selected and activated audience segments like in-store shoppers and competitive purchasers, creating a high performing media plan. This streamlined approach exceeded click-through rate benchmarks, reduced manual effort, and enabled faster campaign launches.
Experian’s data marketplace in Audience Engine fills a critical gap – letting us quickly search by brand, build smarter conquest segments, and activate custom audiences fast.
Director of Sales Planning, Yieldmo
Frequently asked questions about Experian's SSP solutions
Experian helps SSPs improve inventory value by linking more IDs to each interaction through our Digital Graph, which increases addressability and maximizes fill rates and publisher inventory value.
Yes, through Experian’s Audience Engine, we can onboard advertiser data to create custom audiences. Experian’s Audience Engine securely onboards first-party data, enabling the creation of custom audiences from Experian’s syndicated and partner audiences, and creates lookalikes.
Experian ensures data privacy in sell-side decisioning by applying audience and context data directly at the decision point. This reduces data hops and protects privacy while delivering value.
Experian improves audience data for SSPs by providing access to data from over 200 trusted sources.
SSPs can measure the success of their campaigns with Experian Outcomes. Experian Outcomes links ad exposures to real-world results like sales, store visits, and web traffic, enabling closed-loop measurement.
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