Advanced audience solutions for better outcomes
Drive performance with advanced audiences, including Syndicated, Custom, and Contextually-Indexed, built for accurate, addressable targeting across any media channel.
Syndicated Experian Audiences across over 15 industries and categories
Consumers in our database for scalable and addressable audience activation
Active digital IDs powering higher match accuracy for greater reach
Access trusted, validated data you can rely on
With over 50 years in data management rooted in privacy-safe offline data and digital expertise, Experian ranks #1 by Truthset for key audience attributes such as age, geography, education, presence of children and more.
Activate with ease to drive better performance
Activate unique, quality audiences across programmatic, social, and TV environments or Experian Curated Deals for fast, flexible execution, consistent targeting, and stronger performance without added complexity.
Increase scale and addressability across every channel
Built on Experian’s identity foundation, our Audiences and Partner Audiences are designed to match across the broad range of identifiers used today — enabling flexible integrations, higher match rates, and more scalable, addressable audiences for platforms.
Differentiate your audience offering and drive demand
Bring 3,500+ audiences across 15+ verticals into your platform to expand your offering, attract new advertiser demand, and deliver high-performing, addressable audiences that drive revenue.
Syndicated Audiences
Bring 3,500+ audiences across 15+ verticals into your platform to expand your offering, attract new advertiser demand, and deliver high-performing, addressable audiences that drive revenue.
Custom Audiences
Mix and match Experian and Partner Audiences to create tailored segments that meet your campaign goals — with the flexibility to build independently or partner with our audience and analytics experts.
Contextually-Indexed Audiences
A solution that maps over 1,400 Experian Audiences to publishers where those consumers over-index. Built using advanced modeling and activated contextually, these audiences deliver accuracy while prioritizing privacy.
Geo-Indexed Audiences
These audiences identify and target geographic regions that over-index for key demographic attributes, such as income and age. They enable scalable activation while remaining addressable without relying on sensitive personal information.
Step 1
Explore audiences
Browse through thousands of pre-built, Syndicated Audiences Experian Audiences across categories like demographics, lifestyle, finance, retail, and more along with Contextually- Indexed Audiences to find the right foundation for your campaign.
Step 2
Build your audience
Use pre-built audiences as is, combine multiple segments across both Experian and our partner options, or create fully Custom Audiences from scratch. Build on your own or work with Experian’s Audience and Analytics experts to develop segments tailored to your goals.
Step 3
Activate anywhere
Activate audiences across 200+ destinations, including programmatic, social, and TV platforms, or through Experian Curated Deals on premium inventory. Find audiences directly within supported platforms or seamlessly deliver them to your seat through Experian’s Audience Engine.
Frequently asked questions about Experian's Audiences
Experian pairs a signal-agnostic identity foundation with one of the industry’s most comprehensive online and offline data graphs. With 3,500+ Audiences across 15+ verticals, we support everything from privacy-forward contextual and geo-indexed activation to highly addressable identity-based targeting — ranked #1 in accuracy by Truthset.
Yes. Experian supports activation of your first-party data along with audiences supplied by over 30 leading data partners like IQVIA, Catalina, and Dun & Bradstreet. These can be onboarded, combined as needed, and activated through Experian’s Audience Engine platform.
When activating Experian Audiences, brands typically see increased addressability, higher engagement, and more accurate attribution, with up to 73% greater connected TV (CTV) reach than competing solutions.
Experian supports flexible integrations via API or file-based delivery, enabling platforms to offer our audiences natively and support a wide range of match IDs for more accurate matching, greater addressable scale, and improved performance.
By adding Experian Audiences to your platform, you can broaden your audience offering, attract new advertisers demand for additional use cases, and increase monetization with proven data quality.
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