Magnifying glass looking at an audience

Gain deeper insight into your audiences

Understand your first-party audiences, engagement styles, and how they interact across devices and environments, without the complexity of maintaining infrastructure.

ad being connected to a dollar sign icon

Strengthen advertiser confidence to drive revenue

Package your inventory into premium deals with consistent audience context and trusted measurement, easy for buyers to transact and optimize.

points being connected showing reach

Extend reach without losing control

Access scaled demand paths and curated buying workflows while maintaining control over how and where your inventory is sold.

demand channels being connected

Reduce operational complexity across demand channels

Participate in new buying paths and marketplaces without adding one-off integrations or manual deal overhead.

How we help

Experian helps publishers increase the value of every impression by making data addressable, packaging inventory into premium deals, and connecting performance to outcomes.

Inventory turning into curated deals

Turn your inventory into premium, curated deals

Attract more demand and create monetization opportunities with Deal IDs that drive ~70% mobile and ~13% CTV uplift.

targeted verified buyers being highlited, expanding revenue opportunities while non-buyers are showed in background

Expand revenue opportunities

Monetize more of your existing audience data, reach more advertisers, and generate revenue streams without expanding inventory.

Advertiser looking at data,, charts and graphcs

Build stronger relationships

Show advertisers who they’re reaching and prove your impact with outcomes that drive repeat spend and stronger partnerships. 

Get started today

Experian solutions for publishers

Curated Deals

Curated Deals

Combine premium inventory with contextual signals and audiences into a single Deal ID to optimize yield and drive demand.

Digital Graph

Digital Graph

Link devices and digital IDs to a persistent person or household to improve addressable inventory, yield, and measurement. 

Insights

Insights

Give advertisers a clearer view of audiences, including behavior, segmentation, media engagement, and trends.

Outcomes

Outcomes

Connect exposure to outcomes like purchases, visits, subscriptions, or other conversion events for closed-loop attribution and optimization. 

Publisher DMP

Publisher Data Management Platform

Package site data into compelling audiences and deliver them across your ad server, SSP, or DSP in a self-serve platform.

Third Party Onboarding

Third Party Onboarding

Onboard your syndicated or custom audiences onto Experian Data Marketplace for advertisers to activate across 200+ programmatic and TV destinations.

Frequently asked questions about Experian's publisher solutions

How is Experian different from other data providers?

Experian is different from other data providers by going beyond identity. We help publishers monetize their audiences, turning data and inventory into curated, buyer-ready deals that drive demand, improve yield, and deliver measurable outcomes.

Yes, brands can activate their first-party publisher data by securely onboarding registered and subscriber data, building segments, and activating across major platforms with a consistent identity approach for targeting and measurement.

Experian supports common ecosystem identifiers such as hashed emails (HEMs), mobile ad IDs (MAIDs), connected TV (CTV) IDs, UID2, ID5, and activation across channels, including programmatic, social, TV, CTV, audio, and more via direct integrations and curated PMP deals.

Yes, measurement is included. Experian Outcomes connects ad exposure to real-world or digital actions, so you can prove performance, optimize, and strengthen renewal conversations. 

Connect with our experts

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