Outcomes
Prove media impact, gain clear insights into what worked, and use learnings to optimize and achiever better media performance
Use Outcomes to prove your media’s impact
Outcomes shows how media drives sales, visits, and website activity, using accurate identity to deliver reliable post-campaign measurement.
To analyze engagement across channels
To analyze all aspects of your
media campaign
To measure what matters most
Validate media investment
Use our reports to confirm whether your media, across addressable TV, connected TV, programmatic, and social, delivered the expected results and give your stakeholders the confidence to refine your future media investments.
Understand impact and what drove performance
Powered by your own data or Experian proprietary data, our reports accurately connect campaign media exposures to real actions, showing you which audiences, creative assets, and media channels performed best.
Optimize with proven insight
Apply learnings from prior campaigns to refine audiences, creative assets, and media channels, using clear outcome insights to improve future media planning and drive stronger performance over time.
Step 1
Send input data
Share your media campaign exposure data, outcome data, or use Experian sources, so you only send what's needed to run reports for the outcomes you want to measure.
Step 2
Resolve data to Experian identity
Both exposure and outcome data are mapped to Experian IDs, which are built on Experian’s omni-signal foundation, delivering stronger match rates and clear connections between ad exposures and actions.
Step 3
Receive Outcomes reports
Receive reports that show campaign lift, optimal frequency, most-engaging creative assets, highest-performing media channels, and most-responsive audiences.
Frequently asked questions about Outcomes
Experian Outcomes measures media impact by connecting exposure to sales, website activity, foot-traffic lift, and other actions across channels, and shows you the performance via a set of reports.
Experian Outcomes is for retailers, e-commerce brands, agencies, financial institutions, automotive companies, media buyers, and other teams that need clear proof of performance.
Experian Outcomes supports measurement of retail and automotive sales, foot traffic lift, website activity, credit opens, and other custom key performance indicators.
Experian Outcomes measures performance across addressable TV, CTV, programmatic, and social (where approved), with unified cross-platform reporting.
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