Healthcare marketing solutions
Unify individuals and households for privacy‑safe targeting, activation, and measurement for patient and healthcare professionals (HCPs) outreach
Understand the whole person
Combine social determinants of health (SDOH) with marketing attributes to reveal non-clinical factors that shape engagement and adherence.
Outreach effectively
Activate patient and health care provider (HCP) audiences across digital, social, connected TV (CTV), endemic environments, direct mail, and more.
Measure outcomes
Connect engagement to consumer actions such as script lift, provider visits, refills, and program participation with privacy-safe measurement frameworks.
Collaborate securely
Use tokenization and clean room options to support activation and measurement without exposing protected health information.
Know the whole person
See the why behind engagement with clinical records with SDOH and lifestyle insights so your outreach reflects real-world barriers and motivators.
Reach with confidence
Engage members, patients, and HCPs across email, digital, social, CTV, and direct mail with deterministic identity and privacy-forward activation.
Prove impact
Optimize spend and scale what works by closing the loop between marketing and outcomes, including appointments kept, refills completed, and enrollments achieved.
PurpleLab’s clinically precise audiences paired with Experian’s identity and activation capabilities, and Audigent’s inventory, give advertisers more than a turnkey solution. It’s the power to launch campaigns that resonate.
VP, Advertising Sales, PurpleLab
Frequently asked questions about Experian's healthcare solutions
Experian’s healthcare solutions serve health insurance plans, healthcare providers, pharmaceutical companies, pharmacies, health retail, health technology companies (healthcare demand-side platforms (DSPs), platforms, etc.), medical device companies, and specialized partners.
Experian data improves marketing and health outcomes by combining Experian’s Marketing Attributes with what you already know about individuals and households, so you understand the complete profile of your members or patients, and the U.S. population. This information can help improve your engagement strategies, personalization, research and development, and care coordination.
Yes, brands can use Experian data even if patient or member data already exists. Our enrichment and identity solutions unify and expand existing data sets, adding critical attributes such as lifestyle, socioeconomic, and behavioral factors that you don’t collect on your own.
We maintain data accuracy and freshness by continuously validating through hundreds of trusted sources. Our digital identifiers are rebuilt weekly to ensure accuracy and recency. This stability and scale cover 250 million individuals and 126 million households.
Experian is different from other data providers by being the only provider that combines marketing consumer data, deterministic identity resolution, and healthcare-specific attributes under one roof.
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