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Reach active auto buyers

Find and scale high-intent buyers by combining CRM and DMS data with Experian Automotive’s offline identity, audiences, and digital signals.

devices being connected

Understand your customers

Use first-and third-party data with Experian Automotive attributes to understand customers, build and activate audiences across key channels.

signals going into on single customer view

Build a clean data foundation

Unify Tier 1 through Tier 3 OEM, regional, and dealer advertising efforts with identity resolution that creates complete and enriched customer view. 

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Improve your results

Shift spend to high-performing audiences and curated private marketplaces (PMPs) to lower costs and improve results.

How we help

Experian brings together fragmented, siloed data and disconnected platforms through a single identity spine to ensure marketers get a consistent audience from planning to activation through measurement.

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Drive omnichannel performance

Activate curated audiences and premium inventory across digital, social, TV, audio, and digital out of home deliver stronger results and more efficient spend. 

Customer profile being linked to other customers across channels

Personalize at scale

Use behavioral data to reach consumers who look like your best customers and keep messaging consistent across channels and households.

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Prove sales impact

Connect exposure data to dealer visits, vehicle purchases, and loan openings with persistent IDs.

Get started today
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Case Study: The Trade Desk

The Trade Desk partnered with Experian Automotive to help an OEM better understand and reach near-market auto shoppers.  

By building a custom segment of vehicle owners and lessees enriched with life stage and behavioral insights, Experian enabled a more informed strategy beyond standard impression metrics.  


The analysis mapped key audience behaviors to broader economic, political, and cultural influences during their previous vehicle purchases, giving advertisers a clearer view of what drives intent in the near-market journey. 

Download the case study
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Experian solutions for automotive OEMs and dealerships

Audience Engine

Audience Engine

Onboard your data, understand your customers, build custom audiences, and activate across 200+ platforms from a single workflow.

Audiences

Audiences

Activate Experian Auto Audiences across preferred destinations to reach consumers by vehicle ownership, purchase intent, lifestyle, and more. 

Digital Graph

Digital Graph

Connect devices and digital IDs to a persistent person or household to recognize vehicle shoppers and owners across devices.

Offline Graph

Offline Graph

Improve your offline connection with consumers by linking offline identifiers, like name and address, to persistent IDs. 

Outcomes

Outcomes

Measure impact on dealership visits, vehicle purchases, and financing actions to support closed-loop attribution and optimization.

Partner Audiences

Partner Audiences

Reach in-market auto audiences with our premium data partners using a wide range of auto data across programmatic, social, TV, including curated PMPs. 

Frequently asked questions about Experian's automotive solutions

How does Experian support Tier 1, 2, and 3 automotive advertising efforts?

Experian supports Tier 1,2, and 3 automotive advertising efforts with our identity spine that aligns audiences and controls reach and frequency across national, regional, and local efforts, using the same IDs from planning through activation and measurement.  

Yes, you can securely onboard and activate your CRM/DMS and dealer website data across major platforms with a consistent identity for targeting and measurement via Experian Audience Engine. 

You can reach automotive shoppers across audio, CTV, display, DOOH and, social via direct integrations and curated PMP deals. 

Yes, closed-loop measurement is available to tie exposures to online and offline outcomes (site visits, dealer visits, purchases, financing) so you can prove and improve ROI.

Talk to an expert

Explore our automotive audiences

(877) 902-4849

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