resolving points to one persona

Unify player identity

Resolve offline, mobile, connected TV, and web IDs into one persistent player profile for better targeting and personalization.

players being activated

Acquire high-value players

Activate lookalike and purchase-based audiences across social, CTV, and audio.

first party data being enhanced by insights

Strengthen retention

Enhance first-party data with our marketing insights to better understand players and deliver more relevant experiences.

a closed loop cycle with app, money and ad icons

Prove ROI, optimize spend

Prove performance with closed-loop measurement that link ads to app installs, purchases, subscriptions, and re-engagement, then optimize spend.

How we help

Experian unifies online and offline identities across apps, consoles, and websites to build a clearer view of player behavior and preferences, enabling marketers to personalize experiences, optimize in-game monetization, and reach more engagement and revenue.

controller being connected to devices

Activate your player data

Securely onboard first-party data to reach high-value gamers across digital, social, and programmatic platforms.

Customer with reports and data

Enrich your player insights

Use demographic and behavioral attributes to strengthen analytics, segmentation, personalization, and retention.

Activating customer segments across destinations

Increase data monetization

Monetize your unique gamer segments for brands and advertisers to activate across destinations, expanding advertiser demand and increasing ad revenue.

Get started today

Experian solutions for gaming marketers

Audience Engine

Audience Engine

Onboard your most active communities, build lookalikes, and activate audiences through curation across 200+ integrated digital, social, and TV platforms.

Audiences

Audiences

Activate 3,500+ pre-built Experian Audiences to reach players across demographics, lifestyle, interests and more across 200+ platforms.

Curated Deals

Curated Deals

Combine premium inventory with contextual signals and audiences through a single Deal ID to support campaigns across awareness, consideration, and conversion.

Digital Graph

Digital Graph

Improve player experiences by responsibly connecting fragmented IDs, like MAIDs, CTV IDs, and universal IDs into a privacy-forward audience view.

Enrichment

Enrichment

Enrich first-party data with Marketing Attributes from 200+ sources, including income, lifestyle, purchase behavior, and media preferences.

Marketing Attributes

Marketing Attributes

Understand your players’ lifestyles and interests outside of gaming with our 5,000+ attributes that span 15+ verticals and categories.

Offline Graph

Offline Graph

Connect offline identifiers, like names and addresses, to a persistent person or household to understand players beyond digital interactions.

Partner Audiences

Partner Audiences

Access gaming-specific audiences from premium data partners and activate across programmatic, social, and TV destinations.

Frequently asked questions

How does Experian connect player IDs across different games and devices?

Experian connects player IDs across different games and devices by unifying various player identifiers (mobile IDs, emails, etc.) to a persistent, unique profile using our offline and online identity graphs, so you recognize the same player on console, PC, mobile, and even offline touchpoints.

Yes, Experian supports CTV targeting and emerging channels. Brands can use their first-party audiences or Experian Audiences to activate across programmatic, social, mobile, and CTV environments.

Experian uses privacy-forward techniques to protect player privacy. Guided by Experian’s Global Data Principles, we adhere to all federal data laws, including FCRA and GLBA, and other global privacy standards, enabling responsible, permissioned data use across campaigns.

Experian offers over 3,500 pre-built audience segments and gaming audiences from our third-party data partners, including gaming enthusiasts, game type being played (sports, action, and more), and gaming console, to help identify and engage high-value gaming audiences. You also have the flexibility to create custom segments by blending your first-party data with Experian’s data within our platform.

Yes, Experian’s solutions can integrate your custom or Experian-built audiences to over 200 destinations spanning the buy-and sell-sides, including social and digital, meaning you define an audience once and deploy it everywhere seamlessly.

Connect with our gaming experts

(877) 902-4849

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