Marketing Attributes
Access 5,000+ detailed data attributes to understand, segment, and engage your customers with confidence across every stage of the marketing journey
Build and grow your ideal consumer base
Marketing Attributes deliver a 360° view of consumers, with insights into demographics, online and offline behaviors, and preferences. Use this depth of understanding to refine business or marketing strategy, uncover new opportunities, and connect more meaningfully with consumer.
Attributes that deliver a complete consumer view
Attributes per household for richer, actionable insight
Industry-specific verticals and categories
See beyond your ecosystem
Gain valuable insights into your customers' behaviors even outside your own environment, such as understanding regional trends and patterns that help you identify new opportunities for engagement in untapped or underserved areas.
Empower teams with insights
Understand the market you serve by knowing who your customers and prospects are, how to reach them, which products resonate, and the messaging that drives action. With Experian's data, your entire team, from product development to sales and marketing, can make informed decisions that boost adoption, loyalty, and conversions from a single source of truth.
No customer data required
With Experian, you don’t need to rely on your existing customer data to start building powerful consumer insights. Our Marketing Attributes give you immediate access to Experian’s unique and comprehensive data sets, empowering you to fuel your data strategies without the need to gather or store customer-specific information.
Collect and aggregate data
Experian collects and aggregates billions of consumer attributes from verified sources, organizing them into structured data categories across demographics, lifestyle, spending, and behavior.
Resolve consumer attributes
Data attributes are resolved to individual consumers and households using Experian’s identity framework, ensuring accuracy, scale, and privacy compliance.
Select and bundle
Brands select from available data categories or custom or curated bundles designed for specific industries or use cases, such as financial services or retail.
Deliver data files
Experian delivers the selected data attributes as a secure, ready-to-use file on a pre-determined cadence, so teams can update models, refresh insights, and activate with confidence.
Social Determinants of Health (SDOH)
Clinically grounded social and economic indicators that help identify health-related risk levels and behaviors beyond traditional demographic data.
Census Area Projections and Estimates (CAPE)
Census-based indicators aggregated at the Block Group level provide privacy-safe insight into population, sociodemographic, retail, and economic conditions for market planning and analysis.
Auto Attributes
Covering 15 billion vehicle history records, these unique attributes offer insight into auto ownership, preferences, fuel type, intent and related vehicle lifestyle behaviors.
Mosaic
A household-based segmentation that classifies the U.S. into sociodemographic and lifestyle groups, revealing detailed preferences, consumer behaviors, and engagement patterns for use across all channels.
Premier Summarized Credit Statistics (PSCS)
Aggregated credit statistics spanning the entire U.S. that provide highly predictive insight into consumer behavior at a micro-neighborhood level for modeling, market analysis, and planning.
Clarity Summarized Credit Statistics
Aggregated credit statistics derived from alternative financial services, including installment and small-dollar credit providers, delivering predictive insight beyond traditional credit bureau data.
Digital Graph
Power more human connections with AI-driven clustering that responsibly unifies digital IDs, like mobile advertising IDs (MAIDs), connected TV (CTV) IDs, universal IDs, and hashed emails (HEMs) into a single, privacy-safe view of your audiences.
Offline Graph
Improve your offline connection with consumers by accessing and linking offline identifiers, like name, address, and more.
Frequently asked questions about Experian's Marketing Attributes
Experian Marketing Attributes reveal demographic, lifestyle, and behavioral patterns that help you understand who consumers are – both within and outside your ecosystem, what motivates them, and where to find more like them.
Experian’s Marketing Attribute data is continuously refreshed and rigorously validated using Experian’s verified consumer reference database to ensure your insights stay current, reliable and consistent over time.
No, you do not need first-party customer data to use Experian Marketing Attributes. They can be licensed and analyzed independently or combined with your customer files to enrich and validate your insights.
Experian Marketing Attributes can improve your segmentation and targeting byrevealing shared traits and motivations among your best customers while also helping you understand and segment audiences outside your existing records, enabling precise consumer segmentation, lookalike modeling, and smarter decision making.
Yes, you can use Experian Marketing Attributes across different channels and partners. Experian Marketing Attributesintegrate seamlessly into activation platforms and measurement tools so you can apply consistent customer definitions across channels and initiatives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.