Offline Graph
Construct complete and accurate offline consumer profiles, using Experian’s Offline Graph, to maximize reach and improve reporting accuracy.
Connect offline data with reliable identity resolution
Experian’s Offline Graph connects names, addresses, and emails to persistent IDs for privacy-safe data enrichment and activation.
Nationwide person-level identity
Household-level coverage
Ranked by Truthset
Build a stronger data foundation
Create complete consumer profiles, using Truthset’s #1 ranked most accurate data, helping you maintain a stable view of consumers so you can make more informed, data-backed decisions.
Reach the right people
Increase match rates and reach by linking more offline identifiers to your consumer profiles and even further increase your reach by licensing Experian’s Digital Graph for consistent omni-channel activation.
Measure results accurately
Tie exposures and outcomes across offline media channels to verified people and households, enabling you to produce accurate analyses and power data-informed media optimizations.
Connect offline identifiers
Ingest names, postal addresses, hashed emails, phones, and geo data, from Experian’s Offline Graph, to build persistent person and household linkages.
Resolve with Offline Graph
More successfully onboard data using Experian’s Offline Graph and expand your resolution and insights capabilities by licensing other Experian products, like Digital Graph, Activity Feed, or Marketing Attributes.
Activate and measure
Use resolved identifiers and fuller consumer profiles, powered by Experian’s Offline Graph, to make your data more actionable, whether for enrichment, targeting, or measurement.
Introducing Experian’s Offline Graph
Read the announcement
Offline Graph product sheet
Download the product sheet
Our guide to identity resolution
Explore the guide
Introducing Experian’s Offline Graph
Read the announcement
Offline Graph product sheet
Download the product sheet
Our guide to identity resolution
Explore the guide
Frequently asked questions about Experian's Offline Graph
Experian’s Offline Graph is a deterministic identity data set that links names, addresses, emails, and phones to person and household IDs for accurate targeting, measurement, and enrichment.
Brands use Experian’s Offline Graph to validate and correct their first-party data, expand reach, and improve offline measurement.
Yes, you can combine Experian’s Offline and Digital Graphs to build more complete consumer profiles that will benefit your business’ strategy and media tactics across offline and digital channels.
Experian’s Offline Graph supports names, postal addresses, hashed emails, hashed phone numbers, and geo data, governed by strict privacy standards.
Yes. Experian’s Offline Graph is built from consented, deterministic, data sources and aligned with Experian’s compliance protocols.
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