Experian's Data Collaboration Solution
Connecting our client's and partner's data to unlock more robust insights, smarter activation, and more holistic measurement for online and offline media efforts
Data collaboration enables deeper and more complete insights and activation through data matching. Our collaboration Solution is trusted across the advertising technology industry by advertisers, platforms, data providers, and more. Whether you are a brand who wants to better understand your customers, a publisher who strives to gain more information about their viewers, or a measurement provider who wishes to provide more accurate reporting, we can help you reach your desired outcome.
Managing data in a privacy-centric world can be difficult. Experian’s 30-year history of securely managing consumer data allows us to be your trusted collaboration partner. We make it easy for clients and partners to collaborate in secure environments so you can generate the insights, target audiences, and measurement for your online and offline media efforts.
What is data collaboration?
Data collaboration is the act of connecting data between two companies to unlock combined data insights for smarter data-driven advertising.
Here at Experian, we power collaboration by connecting data between clients and partners in three different environments to make matching easier and more secure than ever. Our best-in-class data hygiene practices and signal agnostic approach to collaboration allow us to help our clients resolve fragmented data sets, achieve higher match rates, and unlock data-driven strategies.
How we power collaboration
We help businesses build a solid data foundation to make smarter marketing decisions. Experian first helps brands verify, correct, and standardize customer information. This ensures that your data is clean, prepped, and ready for partner collaboration so you can extract the full value of your first-party data.
We then link your data and partner data together via Experian’s Resolution Solution. The insights gained from data collaboration can be used to improve your marketing strategies by better understanding customers, targeting the right audiences, and personalizing the customer experience.
With our best-in-class data hygiene practices, our clients experience higher-match rates while operating in secure environments guaranteed to safeguard your data.
Collaborate at Experian
Our secure, privacy-safe environment for collaboration allows a client and their partner to securely send us their data, to remove all identifiers from the client’s data, and add the receiving party’s Experian ID. Businesses across industries, like advertisers, platforms, publishers, data vendors, and measurement providers, choose Experian as a data collaboration partner because of our known compliance with data privacy laws and standards, our high match rates, and the ability to resolve a broad set of identifiers.
Collaborate directly
We enable clients and their partners to exchange data with one another, using an Experian-provided, shared ID in the collaboration environment of your choice. This shared ID enables clients and partners to have a common language to exchange data without sharing sensitive information. Collaborating directly with partners is beneficial for businesses who wish to process large data sets, send data frequently, and identify partner data overlap. Experian can help you collaborate in your preferred environment.
Collaborate in Clean Rooms
We enable client and partner data collaboration in various clean rooms, such as Amazon, InfoSum, and Snowflake to activate audiences, run overlap analysis, and measure campaigns more effectively. Clean room collaboration offers a privacy-safe environment that our clients use to set and manage their own privacy controls. We can help you safely increase match rates in clean rooms with our signal agnostic, robust data.
Link offline data to digital IDs
We help businesses link offline data to digital IDs like hashed emails, mobile ad IDs (MAIDs), and IP addresses, enabling them to safely and securely create a unified view of their customers across different channels. This can help you understand customer behavior, preferences, and needs, empowering you to make more informed marketing decisions backed by data.
Gain richer customer insights
Experian clients can collaborate with partners who have data to deepen their understanding of their customers’ characteristics and behaviors. This enables smarter targeting, a better chance to monetize inventory, and more.
Achieve higher match rates
Experian clients achieve higher match rates due to our diverse offline and digital ID databases, ability to adjust which identifiers we match on, and best-in-class data hygiene practices. High match rates will help you gain the fullest data insights when collaborating with partners to identify new opportunities, reduce marketing waste, and improve your return on investment.
Extensive partnerships
These partnerships are long-term marketing collaborations formed between organizations to create mutual value. They are most common in strategic alliances, joint ventures, and consortiums, where organizations combine their resources, knowledge, and expertise to achieve a shared goal.
Transactional collaboration
Transactional collaboration is the process of sharing data for a specific purpose or project, usually with a short-term goal in mind. This type of marketing collaboration is most common in supply chain management and B2B transactions, where data sharing is necessary to complete a transaction.
Collaborating for innovation
The goal of innovative collaboration is to use the strengths and expertise of multiple teams within an organization to inform new products, services, or solutions.
Accurate, holistic data
Incomplete data makes it difficult for businesses to derive valuable insights. Collaboration provides a more comprehensive data foundation for marketers to make informed decisions by resolving incomplete data. This helps marketers focus on the most critical data and derive actionable insights.
Smarter audience activation and targeting
Clients and partners can match proprietary data sets and activate custom audiences. Whether these audiences are first-party, third-party, or modeled audiences, we can help you ensure the right message is being delivered to the right audience.
Timely insights
Some business opportunities are time-sensitive and require swift action. Data collaboration provides companies with timely insight into their customers' behavior, needs, and preferences, enabling them to respond quickly to changing market conditions and provide more personalized and relevant customer experiences.
Lack of data linkage and sharing capabilities
Clients and partners who wish to collaborate may have different identifiers or work in different environments, creating a barrier for effective data collaboration. Experian solves these challenges through our linking capabilities across various ID types, allowing us to adjust which identifiers we use to match. This can take place in three secure environments that create a privacy-safe solution to client and partner data differences.
Data security
Data regulation standards are changing, making it important for businesses to maintain high privacy standards and keep data in secure environments. Additionally, clients may not want to share first-party data insights with partners. Working with a trusted collaboration partner, like Experian, can help you grow your data foundation while ensuring data privacy. Our clean room solution offers an increased layer of security, allowing clients to set their own privacy rules.
Reliance on third-party cookies
Google’s plan to deprecate third-party cookies is set for stage in the near future. Marketers who rely on third-party cookies will lose the ability to achieve granular campaign measurement, precise audience targeting, and customer journey mapping. Data collaboration provides an alternative by allowing partners to maintain comprehensive data insights, audience activation and targeting, and cross-channel measurement without relying on unstable IDs such as third-party cookies.
Reach the full potential of your first-party data with Experian’s data Collaboration Solution
Marketing data collaboration is essential for businesses that want to compete in a fast-paced market and connect with consumers in today’s data-driven world. We empower businesses to use their data effectively and make informed decisions that drive growth and success.
We understand the importance of data collaboration and make seamless, secure data sharing possible between partners.
Contact us today to find out how our marketing collaboration solution can mitigate the risk of data sharing and allow you to extract valuable data insights for better customer relationships.
Understand customer profiles with identity resolution
Learn more about what our identity Resolution Solution can enable for you
Learn more
2023 back-to-school audience guide
Reach the right audiences with your 2023 back-to-school campaigns to drive marketing ROI this school season. In this guide, we share top shopper audiences to target, how to reach them across in store and online media channels, and where you can find Experian's pre-built audiences.
2023 digital audience trends & predictions report
Our digital audience trends and predictions report can help you plan your 2023 activation strategy. Find out how digital activation has changed, the top digital audiences for marketers by industry, and where you should activate your audiences in 2023.
Reach the right consumers with Experian's digital audiences
Experian’s Digital Audiences supports your advertising campaigns to help you reach the right consumers while they’re in the market for a product or service, ensuring that your messages are delivered.
Are you ready to get the most out of your data with data collaboration? We can help you get started.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.