Experian Collaboration
Achieve better business outcomes by connecting and enriching your data safely.
Turn fragmented data into connected intelligence with Experian Collaboration
Experian Collaboration connects data across partners in protected, privacy-forward environments. It simplifies complex data exchanges so you can understand consumers with confidence. With decades of responsible data stewardship, Experian helps teams strengthen insights, run more targeted media, and advance measurement in a secure, dependable way.
Collaboration at Experian
Experian securely connects client and partner data in our privacy-safe environment, providing you with enriched, activation-ready data for marketing, analytics, and measurement.
Collaboration through crosswalks
Experian resolves client and partner data to unique, shared IDs that enable you to exchange data in any environment while keeping your sensitive data secure.
Collaboration in clean rooms
Collaborate securely in clean rooms through our trusted integrations with Amazon Clean Rooms, InfoSum, and Snowflake, so you can resolve identity safely and successfully to provide key insights.
Higher match rates
Experian connects more of your data with partners using the #1 most accurate data, ranked by Truthset, increasing match rates and the scale of usable data.
More data privacy
Experian lets you collaborate without directly sharing sensitive data, using protected environments and identity resolution to safeguard data privacy, all while providing higher match rates.
Better insights and activation
Connect partner data through Experian Collaboration to deepen customer understanding, reveal intent, optimize planning, uncover opportunities, and guide more effective media investment decisions outcomes.
Improved measurement accuracy
Collaborate with partners to unify data, see the full customer journey, clarify performance across touchpoints, and understand which interactions truly drive conversion outcomes.
Frequently asked questions about Experian's Collaboration solutions
Experian Collaboration helps brands, publishers, and partners securely connect, enrich, and use data for marketing, analytics, and measurement, with Collaboration at Experian, Collaboration through crosswalks, and Collaboration in clean rooms.
Any organization that relies on audience understanding or performance measurement can benefit; brands gain deeper customer insight, publishers learn more about their audiences, and measurement providers get more reliable attribution data.
Experian keeps every collaboration privacy-safe from start to finish, removing all personal details and all matching is done through Experian IDs in secure environments.
Experian brings decades of identity expertise and a broad, connected data set that covers both digital and offline touchpoints, which leads to more accurate connections between data sources.
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