Having access to meaningful data is necessary for businesses wanting to improve their products and services. However, data sharing while maintaining privacy standards can be challenging to understand. 

In today's data-driven business environment, collaboration is necessary for any business that wants to remain competitive. We make it easy for clients and partners to collaborate. Learn how Experian helps organizations like yours collaborate in secure environments. 

We help businesses link offline data to digital IDs like hashed emails, MAIDs, and IP addresses, enabling them to create a unified view of their customers across different channels. This service can help you understand customer behavior, preferences, and needs, empowering you to make more informed marketing decisions backed by data. 

We use advanced algorithms to analyze data set overlap, enabling businesses to identify areas of common interest without exposing sensitive customer data to their partners. This service ensures you can collaborate securely and confidently without compromising customer privacy.

Our diverse offline and digital ID databases enable businesses to achieve higher match rates, giving you a more complete and accurate view of your customers. High match rates will help you identify new opportunities, reduce marketing waste, and increase your return on investment.

These partnerships are long-term marketing collaborations formed between organizations to create mutual value. They are most common in strategic alliances, joint ventures, and consortiums, where organizations combine their resources, knowledge, and expertise to achieve a shared goal.

Transactional collaboration is the process of sharing data for a specific purpose or project, usually with a short-term goal in mind. This type of marketing collaboration is most common in supply chain management and B2B transactions, where data sharing is necessary to complete a transaction.

The goal of innovative collaboration is to leverage the strengths and expertise of various teams within an organization to create new products, services, or solutions.

Incomplete data makes it difficult for businesses to derive valuable insights. Collaboration provides a more comprehensive data foundation for marketers to make informed decisions by resolving incomplete data. This helps marketers focus on the most critical data and derive actionable insights.  

Gartner has reported that businesses with data-sharing partnerships bring in three times the revenue of businesses without. These partnerships create a win-win situation for organizations by enabling them to leverage each other's data and expertise. This collaboration results in better decision-making, increased innovation, and shared success.

Some business opportunities are time-sensitive and require swift action. Data collaboration provides companies with timely insight into their customers' behavior, needs, and preferences, enabling them to respond quickly to changing market conditions and provide more personalized and relevant customer experiences.