Curated Deals
Unify premium data and inventory into optimized private marketplaces that make activation faster, simpler, and more cost efficient.
Simple, efficient, and scalable media activation
Today’s marketers face increasing pressure to prove performance while managing fragmented inventory and signals. Experian Curated Deals combine premium inventory and real‑time data signals into flexible private marketplaces, making it easier to improve media efficiency, reduce waste, and drive more consistent performance throughout the funnel.
Scale reach for upper funnel strategies
Contextual-based deals drive awareness by placing brands alongside relevant content that shapes interest and mindset. These private marketplaces scale reach while maintaining premium environments and strong viewability.
Drive consideration for mid-funnel strategies
Predictive Indexed deals use data, contextual and geographic cues to anticipate the content environments where audiences are most engaged. Delivered across premium inventory, they drive deeper interaction as consumers move from awareness toward intent.
Performance and efficiency for lower-funnel strategies
Audience-based deals layer high value audience insights onto premium inventory to convert intent into action. They drive efficient conversions, stronger CPA performance, and improved return on ad spend.
Simple and efficient activation with flexible controls
Activate Curated Deals directly in the DSPs you already use with no contracts or minimums. Packaged data and premium inventory help reduce inefficiencies while allowing buyers to quickly test and scale what works.
Real-time optimization where it matters most
Optimization happens directly in the supply path, allowing spend to shift quicklytoward higher performing environments. Powered by Experian’s widely adopted data and identity, campaigns benefit from improved addressability and stronger performance at scale.
Frequently asked questions about Experian's Curated Deals
Most major DSPs will accept our Deal IDs for Curated Deals. We can help you activate your Curated Deal on most major DSPs.
Yes, Deal Engine from Experian allows you to build your own deals and include audience-based, predictive indexed, and contextual-based deals.
Yes, we have multiple tiers of managed services that can provide full managed media services to support you in audience and activation strategy.
Our Curated Deals combine proprietary data, direct supply path integration, and real-time optimization to deliver transparent, efficient, and measurable digital marketing results.
Curated Deals pair premium publisher inventory with unique audiences and apply our advanced decisioning directly to the supply path, ensuring ads run in the most relevant and efficient environments across web, app, CTV, video, native, and audio.
Curated Deals allow you to implement your targeting and curation strategies across the advertising ecosystem rather than working independently with each supply platform. Experian’s solution plugs into all major supply platforms.
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