Retail marketing solutions
Reach and understand current, lapsed, and new shoppers across every channel, powered by Experian’s unified identity and data foundation
Strengthen data foundation
Improve the utility of your first-party data across loyalty programs, address capture, digital, and in-store transactions.
Deepen customer insights
Understand shoppers beyond digital behavior with geographic insights into in-store shopping patterns, behavior, and brand preferences.
Reach marketable consumers
Identify and activate current, lapsed, and prospective shoppers across digital and in-store journeys.
Measure real results
Connect marketing exposure to outcomes such as online purchases, store visits, loyalty engagement, visit frequency, and ROI.
Understand anonymous website traffic
Turn anonymous visitors into actionable audiences and insights in a privacy-forward way.
Strengthen customer loyalty
Use a clearer view of customer needs to personalize messaging, improve visit frequency, and grow basket or cart size.
Acquire high-value new customers
Use insights from your best customers to build transparent lookalike models that help you find new consumers with similar traits.
Connect omnichannel retail journeys
Link website visits, in-app purchases, and in-store sales to better understand how customers move across channels and what drives conversion.
We work with more than 100 of the nation’s largest retailers.
Swiss Sense partnered with Experian to develop a data-driven international growth strategy. By using Experian’s Mosaic Data, the brand identified key customer personas across multiple countries.
These insights helped the team craft targeted customer content, suggest relevant imagery, and adopt the right tone of voice across highly targeted offline campaigns in regions where their ideal customer segments over-indexed.
Frequently asked questions about Experian's retail solutions
Experian is a privacy-forward data provider that delivers stable offline data with fresh digital signals, ensuring accuracy, scale, and trusted connectivity.
Experian helps brands securely onboard their first-party and activate across major platforms with a consistent identity for targeting and measurement via Audience Engine.
Retailers can reach shoppers through channels like display, CTV, social, audio, DOOH, and direct mail via Partner and Experian Audiences, and Curated Deals.
Experian helps retailers activate audiences in days. Define once and deploy everywhere. Identity and data solutions could take as little as 30 days, depending on data availability and resources at the retailer.
Yes, Experian can measure impact on online purchases, in-store visits, and loyalty actions for closed-loop attribution and optimization with Outcomes.
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