Insights
Execute more impactful marketing by learning about who your customers really are
Turn customer data into meaningful insights
Experian Insights is built on Experian’s trusted identity foundation and comprehensive consumer attributes. It shows how your customers compare to the broader U.S. population, revealing where they over- or under-index. With that insight, you can uncover growth opportunities, refine your audience strategy, craft messaging that connects, and plan media investments based on consumer engagement patterns.
Turning more of your offline customer data into valuable insights
To support deeper customer insights and key takeaways
Providing a view into who your customers are and what they do
Know exactly who you customers are
See how your customers compare to the U.S. population and where they over- or under-index. Experian Insights provides a detailed view of your audience across, demographics, income, housing, interests, purchase behaviors, Mosaic® USA, geography, and more, revealing what sets your customers apart and where opportunities exist.
Make informed media investments
Analyze your customers’ media engagement using Experian’s TrueTouch™ engagement data. See how your customers interact with media channels and ad formats, then focus your media investment where attention is strongest and engagement is most likely to convert.
Use insights to deliver messages that resonate
Interpret your Insights report with Experian’s analytics experts and prioritize the findings that create the greatest opportunity. Bring Experian data in-house with Enrichment to strengthen your customer data and pair custom audiences with messaging designed to drive action.
Step 1
Data preparation and sharing
Organize your customer data and share your customer segments for analysis. Include offline identity data to support stronger match rates.
Step 2
Data matching and attribute selection
Experian matches your offline customer records to our consumer universe, with typical match rates between 80 and 90 percent or higher. You also select the attributes used to analyze your audience(s).
Step 3
Insights and analysis delivery
Receive your Insights report, showing how each audience compares to the benchmark, along with expert analysis highlighting key patterns and opportunities.
Frequently asked questions about Experian Insights
Experian Insights is a report that shows you how your audience compares to a benchmark of the United States population. Experian Insights helps you see which consumer segments your brand resonates with and where there is room to grow.
For data matching, Experian’s Insights report uses our trusted identity foundation to maximize match rates. For the insights, Experian uses its repository of Experian Marketing Data.
In an Experian Insights report, you can see how your audience compares to a benchmark across demographic, income, housing, home purchase / mortgage models, interests and activities, lifestyle behaviors, financial models, purchase predictors, TrueTouchTM, Mosaic® USA, geography, and Census Area Projections & Estimates data (CAPE). This view helps guide audience strategy, media planning, and messaging decisions.
Experian Insights helps you understand how your customer-base / segments of your customer base compare to the United States population, so you can:
- See who your brand resonates with
- Create audience segments to reach similar people or increase representation from under-performing segments
- Deliver more compelling messaging based off your customers’ interests
Experian Insights helps you understand your customers and identify opportunities. Many clients build on those findings with solutions that put insights into action, including:
- Offline Identity Resolution: Validate and resolve your customer records into unified consumer profiles, preparing them for accurate segmentation and activation.
- Offline Identity Append: Fill gaps in your data to strengthen customer identification and expand engagement across channels.
- Enrichment: Append selected consumer attributes to your customer file so you can segment audiences in-house and activate based on deeper insight.
- Audiences: Quickly turn insights into impactful campaigns by activating audiences (like Mosaic), on CTV, programmatic, or social.
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