Offline Identity Append
Expand your consumer profiles with additional offline data points to increase offline reach, improve personalization, and measure media impact with confidence.
Complete consumer data leads to stronger connections
Experian’s Offline Identity Append fills in missing names, addresses, or phones to complete records, enabling better collaboration, targeting, messaging, and offline measurement.
U.S. individuals
U.S. households
For stability and scale
Extend reach in the right places
Experian’s Offline Identity Append helps you obtain more reach, while controlling frequency, by helping you build fuller consumer data profiles complete with names, postal addresses, and phone numbers.
Deliver more relevant messages
Create more relevant messages and boost engagement by enriching consumer profiles with Offline Identity Append, giving you deeper insights and context for smarter targeting and personalized experiences.
Measure performance confidently
Confidently measure and attribute offline media impact with enhanced identity data, enabling precise performance analysis, smarter targeting, and optimized marketing strategies across channels.
Step 1
Send us your customer data
To begin the Offline Identity Append process, securely share offline identifiers like name, postal address, email, telephone, or ZIP code via API or batch upload.
Step 2
Experian fills in data gaps
Experian's Offline Identity Append system standardizes your consumer data, helping to improve match rates and then appends missing data points, like name, address, and telephone.
Step 3
Receive your enriched file
Offline Identity Append returns your consumer data file with more complete consumer profiles so you can get deeper insights, increased reach, and more accurate measurement.
Frequently asked questions about Experian's Offline Identity Append
Experian’s Offline Identity Append is a privacy-first solution that uses accurate identity resolution to fill any gaps in customer data, leading to more complete audience profiles.
For Experian’s Offline Identity Append, you can send offline identifiers, like name, postal address, email, telephone number, and ZIP code.
You receive a file of your enhanced customer data, complete with additional, appended offline data like address, phone, and email.
Your enriched data will be available within 7 to 10 business days.
We adhere to strict privacy and compliance standards in every match and delivery process, including Offline Identity Append, providing you with a variety of file delivery methods to accommodate your needs.
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