Offline Identity Resolution
Create a unified, accurate view of all consumers from your fragmented offline records, improving all your consumer engagements.
Power your business with trusted, consolidated consumer data
Accurate data drives confident customer engagement. Experian’s Offline Identity Resolution cleanses, standardizes, and links offline consumer data for accurate direct mail campaigns and measurement.
Individuals with accurate, up-to-date profiles
With unified consumer profiles
Telephones available to validate your consumer data
Improve your consumer data accuracy
Eliminate duplicates, correct outdated records, and standardize your consumer data so your CRM, analytics, and direct mail programs start with clean, actionable data.
Unify your customer data
Experian’s Offline Identity Resolution connects offline data, like name, address, email, and phone, to persistent identity profiles, creating a clearer view of consumers, households, and their touchpoints.
Reach real customers
Reach the right consumers, through email and direct mail, with relevant offers and accurately measure your campaign performance using an accurate identity foundation that provides you with a fuller picture of consumers.
Send your data
Securely send household and individual records, like name, postal address, phone number, or email address, via batch or real-time API.
Clean and standardize
We apply USPS-certified address hygiene, data formatting, suppression flags, and validation checks to prepare data.
Match and enrich
We link your records to Experian’s Offline Graph for a single, accurate view of each person, household, and address, enabling you to choose the level of granularity you’d like.
Deliver and activate
Receive connected data via batch or real-time delivery—ready for CRM, analytics, and marketing campaigns.
Frequently asked questions about Offline Identity Resolution
Experian’s Offline Identity Resolution is a privacy-first solution that unifies and cleans offline data into a single, accurate view of real people.
Experian’s Offline Identity Resolution product provides you with a clean and unified customer data foundation that can improve your CRM accuracy, power direct mail, and strengthen segmentation and modeling.
Experian’s Offline Identity Resolution can ingest names, addresses, emails, and phone numbers and resolve them to individual consumers, households, and addresses.
No, Experian’s Offline Identity Resolution works best when you use it to process and resolve your latest customer data on an ongoing basis, keeping your data fresh.
Yes, Experian’s Offline Identity Resolution product includes that product formally known as Omniview. It also includes an additional feature, which is our Address Hygiene process.
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