Harness the power of data to target the right audience—and supercharge your marketing campaign
Let’s face it: as much as technology has created a wealth of opportunities for marketers to make the most of consumer connections, it’s also created a lot of challenges. With so many different brands reaching out to customers across so many different channels, it can be difficult to stand out from the crowd and have a meaningful interaction with your intended audience.
But having a one-to-one connection with your customers is the key to success. And the smarter and more personalized marketing becomes, the more you’ll need to take full advantage of data to ensure your message is seen by the right customers at exactly the right time.
With over five decades of experience providing organizations with marketing products, services and insights derived from our vast data assets, Experian is your ideal partner in data-driven marketing solutions. Why? Because we live, eat, and breathe data.
We maintain and analyze information about consumer buying decisions and collect consumer information from original sources so you can accurately identify your target audiences. Plus, we can help you identify the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of your marketing activities and campaigns with pinpoint accuracy.
Countless brands have trusted Experian with their data-driven marketing efforts due to our industry expertise, and our commitment to upholding stringent industry compliance standards with the FHA, ECOA and other applicable laws, along with hundreds of Fair Lending Act (or FLA)-friendly data audiences. We pride ourselves on working closely with our partners to deliver the results you’re looking for and deliver your message at the right time—every time.
Ready to put our data to work for you? Connect with us!